政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111972

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政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/111972

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111972

Title:	Converting IT-enabled customer power into relational value of it-enabled co-creation
Authors:	顏婉竹 Yen, Wan-Chu
Contributors:	資管系
Keywords:	IT-enabled co-creation;IT-enabled customer power;Relational value;Social exchange theory;Travel service
Date:	2014-06
Issue Date:	2017-08-16 16:54:43 (UTC+8)
Abstract:	Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social exchange theory, this research develops research hypotheses to examine the relationships among IT-enabled customer power, IT-enabled co-creation efforts, and relational value. A Web-based survey is then conducted in the context of the travel service. This research is expected to contribute to the literature by identifying two types of IT-enabled customer power (self-oriented power and other-oriented power) that drive the firm to engage in IT-enabled co-creation efforts and examining the impact of IT-enabled co-creation efforts on relational value. This research believes that the research results will help firms to understand how to integrate different types of IT-enabled customer power into IT-enabled co-creation process and further create relational value.
Relation:	Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014 18th Pacific Asia Conference on Information Systems, PACIS 2014; Chengdu; China; 24 June 2014 到 28 June 2014; 代碼 111846
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

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