政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111980
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 87956/117187 (75%)
造访人次 : 23347024      在线人数 : 133
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/111980


    请使用永久网址来引用或连结此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/111980


    题名: We ";line";because we're having fun
    作者: 梁定澎
    Wu, Shelly Ping Ju
    Liang, Tingpeng
    Tien, Chiaoyi
    贡献者: 資管系
    日期: 2014-06
    上传时间: 2017-08-16 16:55:41 (UTC+8)
    摘要: As smartphones become more and more popular, uses of social media on mobile devices have grown explosively. Previous studies have investigated usage behaviors of social networks in various ways, but few of them emphasized the activities on smartphones and social applications. In this study, we develop a research framework based on the network externalities and cognitive absorption to explain users' actual utilization and satisfaction of a popular social mobile messaging app in Asia: LINE. Two different contexts - information sharing and game playing were examined in this research. We tested our research model using 331 data collected via online survey and we found that (1) network externalities (the number of peers) had a positive effect on an individual's actual usage; (2) cognitive absorption positively affected an individual's actual usage of and satisfaction toward LINE; (3) LINE users' actual utilization had a significant impact on their satisfaction; (4) LINE users' intrinsic motivation (measured by cognitive absorption) is more important than extrinsic motivation (measured by network externalities); and (5) tasks with higher hedonic motives such as game playing may be a stronger trigger of LINE users' actual utilization.
    關聯: Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014
    18th Pacific Asia Conference on Information Systems, PACIS 2014; Chengdu; China; 24 June 2014 到 28 June 2014; 代碼 111846
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    2014-91.pdf360KbAdobe PDF194检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈