English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 92429/122733 (75%)
Visitors : 26273537      Online Users : 214
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/112000
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112000


    Title: Transforming smartphone owners into partial employees: The effect of value creation and innovativeness on consumer coproduction behaviour
    Authors: 曾祥景
    Lee, Crystal T.
    Hsieh, Sara H.
    Tseng, Timmy H.
    Contributors: 企管系
    Keywords: Commerce;Marketing;Signal encoding;Telephone sets;Co-production;Driving factors;Hedonic values;Mobile marketing;Partial employees;Research studies;Structural equation modelling (SEM);Value creation;Smartphones
    Date: 2014-06
    Issue Date: 2017-08-17 11:23:49 (UTC+8)
    Abstract: In recent years new research studies have appeared that tackle the issue of smartphone adoption and acceptance, little is known about the consumer coproduction behaviour of smart phones. Many consumers dedicate to provide feedback to companies, help other consumers in solving problems, advocate and recommend of the product to other consumers; consequently, they are regarded as value co-producers. A better understanding of how the underlying mechanism facilitate consumer coproduction behaviour could be worthwhile to mobile marketing strategies. Our main goal is to understand what the driving factors in deterring consumer coproduction behaviours. This study proposes hedonic and symbolic value of smartphone drive consumer coproduction behaviours. Also, consumers with high innovativeness are more likely to engage in consumer coproduction behaviours. By using structural equation modelling (SEM), the result of this study shows that both symbolic and hedonic value of smartphone give rise to consumer coproduction behaviours through device attachment. The findings of this study also have implications to both marketers and researchers.
    Relation: Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014
    18th Pacific Asia Conference on Information Systems, PACIS 2014; Chengdu; China; 24 June 2014 到 28 June 2014; 代碼 111846
    Data Type: conference
    DOI 連結: http://aisel.aisnet.org/pacis2014/142/
    Appears in Collections:[企業管理學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    2014-142.pdf190KbAdobe PDF186View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback