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    題名: Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: A structural equation modeling approach
    作者: 成力庚
    Cheng, Li-Keng
    Chieng, Ming-Hua
    Chieng, Wei-Hua
    貢獻者: 企管系
    關鍵詞: Surveys;Visual communication;Flow;Interactivity;Telepresence;Virtual experience;Vividness;Virtual reality
    日期: 2014-09
    上傳時間: 2017-08-17 15:46:55 (UTC+8)
    摘要: With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user`s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users` mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers` virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer`s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience. © 2014 Springer-Verlag London.
    關聯: Virtual Reality, 18(3), 173-188
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1007/s10055-014-0244-2
    DOI: 10.1007/s10055-014-0244-2
    顯示於類別:[企業管理學系] 期刊論文

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