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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 會議論文 > Item 140.119/112052

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112052

Title:	Speed-to-fashion: Managing global supply chain in zara
Authors:	Liao, Raffael
Contributors:	科智所
Keywords:	Fashion industry;Supply chain;Zara
Date:	2008
Issue Date:	2017-08-21 16:50:21 (UTC+8)
Abstract:	The apparel industry is one of the most globalised industries, with 23.6 million workers in over 20 countries. The market characteristics in this industry are short product lifecycles, high volatility, low predictability, and a high level of impulse purchase, making such issues as quick response of paramount importance. This paper will focus on Zara, the largest and the most successful chain of Inditex a renown apparel company based in Spain, to explore it as a successful business model in service innovation
Relation:	Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT,2008, 論文編號 4654593, Pages 1494-1499 4th IEEE International Conference on Management of Innovation and Technology, ICMIT; Bangkok; Thailand; 21 September 2008 到 24 September 2008; 類別編號CFP08795; 代碼 74299
Data Type:	conference
DOI 連結:	https://doi.org/10.1109/ICMIT.2008.4654593
DOI:	10.1109/ICMIT.2008.4654593
Appears in Collections:	[科技管理與智慧財產研究所] 會議論文

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