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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/112061
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112061


    Title: Exploring consumer value of cross-border online shopping: An application of means-end chain theory and Maslow's hierarchy of needs
    Authors: 李有仁
    Li, Eldon Y.
    Chang, Liang Shuo
    Chang, Laurence Feng Kang
    Contributors: 資管系
    Keywords: Chains;Decision making;Information systems;Business strategy;Consumer personal value;Decision making process;Development trends;Maslow's Hierarchy;Means-end chains;Online shopping;Success factors;Electronic commerce
    Date: 2016-07
    Issue Date: 2017-08-22 16:11:03 (UTC+8)
    Abstract: While online shopping websites are facing the difficulties of price and low-quality competition, crossborder online shopping is on a vigorous development trend, showing that cross-border online shopping is an important trend of online shopping field. Due to the complexity of cross-border online shopping is much higher than the traditional domestic online shopping, so understanding the value of cross-border online shopping consumers is the most important success factors. Companies want to develop new markets abroad, must understand the local consumer's behaviour and their decision-making process in order to make good business strategies. This study uses means-end chain to construct Taiwanese cross-border online shopping consumers' hierarchical value map, and also uses Maslow's hierarchy of needs to sort these value elements' importance. After obtained the reason why consumers use cross-border online shopping service and what values they got in this service. Researcher can predict and analyse the evolution and development of crossborder online shopping, provide reference for future online shopping academic studies and online shopping industry's decision-making.
    Relation: Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings, , -
    Data Type: conference
    Appears in Collections:[資訊管理學系] 會議論文

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