English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140892 (78%)
Visitors : 46195175      Online Users : 744
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/112202
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112202


    Title: 華人虛榮在人際互動上的展現
    The Effect of Chinese Vanity on the Interpersonal Interaction
    Authors: 賴人慈
    Lai, Jen Tzu
    Contributors: 孫蒨如
    賴人慈
    Lai, Jen Tzu
    Keywords: 華人虛榮
    虛榮
    資源
    人際回饋
    自尊
    Chinese vanity
    Vanity
    Resource
    Interpersonal feedback
    Self-esteem
    Date: 2017
    Issue Date: 2017-08-28 11:40:00 (UTC+8)
    Abstract:   考量到華人文化的特色,本研究以西方對虛榮的定義為基礎,新增了「個人家世背景」內涵,並定義「華人虛榮」為:「個人對於個人外貌、成就及家世背景的重視及正向看法」,以期能更貼近華人的文化內涵。實驗一主要檢驗「個人家世背景」是否為華人虛榮重要面向,結構方程模式(SEM)分析結果顯示「個人家世背景」面向確實穩定存在,且與「個人外貌」及「個人成就」這兩面向共同建構了完整的「華人虛榮」概念。實驗一也發現華人虛榮與多項正向心理健康指標成正相關。實驗二則進一步探討華人虛榮對於人際互動的影響,實驗2a為一2(虛榮程度:高vs.低)X 2(資源狀況:多vs.少)的設計,嘗試透過操弄參與者自身所擁有之資源多寡,亦即擁有充分的機會或僅有有限的機會去了解互動對方的狀況,來探討高虛榮者在資源有限的狀況下,是否會更在意且優先選擇與虛榮相關之訊息-尤其是個人家世背景相關訊息。結果顯示,相較於低虛榮者,高虛榮者確實選擇較多與虛榮相關之對方訊息。實驗2b則為一個2(虛榮程度:高vs.低)X 3(人際回饋:正向vs.中性vs.負向)實驗設計,聚焦在高/低虛榮者的自我呈現上,藉由操弄互動對方所給予之正向/中性/負向人際回饋,來了解當面對陌生他人不同向度的人際回饋時,高/低虛榮者所選擇呈現的自我相關訊息是否會有所不同。結果顯示,相較於低虛榮者,高虛榮者明顯選擇呈現較多與虛榮相關之個人訊息。本研究透過兩個實驗證實華人虛榮確實具有不同的文化意涵,其中個人家世背景扮演了頗為重要的角色;同時也顯示虛榮並不像過往所認為的那樣負面,而是與幸福感、正向自我認知及社會適應等具有正向關聯。
    In this research, we defined “Chinese Vanity” by adding a new element “personal family background” into the original definition of vanity. In study 1, we used structural equation modeling (SEM) to examine the new model of Chinese Vanity, the results showed that the new model is well fitted, and the scores on the Chinese Vanity scale is also positively correlated with several psychological health indexes, such as self-esteem and subjective well-being. Furthermore, we investigated how people with high or low Chinese Vanity scores interacted with others. Study 2a was a 2(Chinese Vanity: high vs. low) X 2(resource: bountiful vs. limited) design. We found that, compared with those who scored low on the Chinese Vanity scale, people with high Chinese Vanity score asked significantly more vanity-related personal information from their partner. Study 2b aimed at examining how people with high/low vanity scores would present themselves when they facing different types of interpersonal feedback. Participants were assigned to a 2(Chinese Vanity: high vs. low) X
    3 (interpersonal feedback: positive vs. neutral vs. negative) design. The results showed a Chinese Vanity main effect. That is, people with high vanity score would present significantly more vanity-related personal information to their partners in all conditions. Through these studies, we concluded two main points: Firstly, Chinese Vanity does reflect the cultural particularity, and the “personal family background” is important to the Chinese. Secondly, since Vanity is positively correlated with psychological health indexes, it might have some positive implications.
    Reference: 參考文獻
    黃營杉、張重昭、張威龍(民92)。虛榮心、物質屬意與強迫性購買關係之研究。中山管理評論,第11卷,第4期。
    楊國樞(民82):〈中國人的社會取向:社會互動的觀點〉。台北:桂冠圖書公司。
    楊國樞(民93)。〈華人自我的理論分析與實徵研究:社會取向與個人取向的觀點〉。《本土心理學研究》,22,11-80。
    楊國樞、葉明華(民94):〈家族主義與泛家族主義〉。《華人本土心理學(上)》。台北:遠流出版社。
    楊懋春(民61):(中國的家族主義與國民性)。《中國人的性格》。台北:中央研究院民族學研究所,127-174。
    王晴巧(民94)。印象驗明行為之探討-以向度、對象及印象落差性質來檢驗華人之自謙行為。國立中原大學心理學系碩士論文,桃園。
    陳協勝、蔡璧卉(民99)。精品特質、衝動性特性、虛榮心對精品購買意願影響之研究。行銷評論,第7卷,第4期,頁447-470。
    Anthony, D. B., Wood, J. V., & Holmes, J. G. (2006). Testing sociometer theory: Self-esteem and the importance of acceptance for social decision-making. Journal of Experimental Social Psychology, 43, 425–432.
    Baker, G. (1979). Chinese Family and Kinship. New York: Columbia University Press.
    Barry O’Mahony & John Hall. (2007). The influence of perceived body image, vanity, and personal values on food consumption and related behavior. Journal of Hospitality and Tourism Management, 14, 57–69.
    Barry O’Mahony & John Hall. (2011). Personal Values, Vanity, Physical Health, and Perceived Body Image Influences in Food-Purchasing and Consumption Decisions. V.R. Preedy et al. (eds.), Handbook of Behavior, Food and Nutrition (pp. 3211-3219). Springer Science+Business Media LLC.
    Baumeister, R. F., Tice, D. M., & Hutton, D. G. (1989). Self-presentational motivations and personality diVerences in self-esteem. Journal of Personality, 57(3), 547–579.
    Baumeister R. F., Smart L. & Boden, J. M.. (1996). Relation of Threatened Egotism to Violence and Aggression: The Dark Side of High Self-Esteem. Psychological Review. Vol. 103, No. 1, 5-33.
    Beaudoin, P., Moore, M.A. & Goldsmith, R. (2000) Fashion leaders’ and followers’ attitudes toward buying domestic and imported apparel. Clothing and Textiles Research Journal, 18, 56–64.
    Bloch, Peter & Marsha Richins (1992), "You Look `Mahvelous`: The Pursuit of Beauty and the Marketing Concept," Psychology and Marketing, 9, 3-15.
    Blumenthal, E. (1977). Models in Chinese Moral Education: Perspective from Children’s Books. Dissertation Abstracts International, 37, 6357A-6358A.
    Bond, M. (1986). The Psychology of Chinese People. Hong Kong: Oxford University Press.
    Burton, S., Netemeyer, R.G. & Lichtenstein, D.R. (1995) Gender differences for appearance- related attitudes and behaviors: implications for consumer welfare. Journal of Public Policy and Marketing, 14, 60–75.
    Chang, W.-L., Liu, H.-T., Lin, T.-A. & Wen, Y.-S.. (2008). Influence of family communication structure and vanity trait on consumption behavior: a case study of adolescent students in Taiwan. Adolescence. 2008 Summer, 43(170):417-35.
    Chu. G.(1985). The Changing of Self in Contemporary China. Culture and self: Asian and Western perspective (P. 252-277).
    Cheng, H. & Schweitzer, J.C. (1996) Cultural values reflected in Chinese and U.S. television commercials. Journal of Advertising Research, 36, 27–45.
    Deborah Stipek. (1998). Differences Between Americans and Chinese in the Circumstances Evoking Pride, Shame, and Guilt. Journal of Cross-Culture Psychology, Vol. 29 No. 5, P. 616-629.
    Dholakia, R. R., Sidney, J. L. (1987). Effect of recent economic experiences on consumer dreams, goals and behavior in the United States. Journal of Economic Psychology. Volume 8, Issue 4, P. 429-444.
    Durvasula, S., Lysonski, S. & Watson, J. (2001) Does vanity describe other cultures? A cross- cultural examination of the vanity scale. The Journal of Consumer Affairs, 35, 180–199.
    Durvasula, S., Lysonski, S. (2010) "Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 2, pp.169 - 179
    Egan V. & McCorkindale C. (2007). Narcissism, vanity, personality and mating effort. Personality and Individual Differences, 43. P. 2105–2115.
    Glain, S. (1993) Cosmetic surgery goes hand in glove with the new Korea – what would Confucius say about the Westernization of eye, nose, and breast? Wall Street Journal (eastern edition), 23 November, p. A1.
    Hirschman, E. (1990) Secular immorality and the American ideology of affluence. Journal of Consumer Research, 17, 31–42.
    Huang, Y.-A., Lin, C., Yang, Y.-T. & Huang, C.-W.. (2013). A Study of the Relationship between Vanity Trait and Social Comparison. International Proceedings of Economics Development and Research, 67, 6-10.
    Li, N. P., Bailey, J. M., Kenrick, D. T. & Linsenmeier, J. A. W. (2002). The necessities and luxuries of mate preferences: Testing the tradeoffs. Journal of Personality and Social Psychology, Vol 82(6), Jun 2002, 947-955.
    Murray, S. L., Holmes, J. G., & GriYn, D. W. (2000). Self-esteem and the quest for felt security: How perceived regard regulates attachment processes. Journal of Personality and Social Psychology, 78(3), 478–498.
    Netemeyer, R.G., Burton, S. & Lichtenstein, D.R. (1995). Trait aspects of vanity: measurement and relevance to consumer behavior. Journal of Consumer Research, 21, 612–626.
    Park, J.H., Cho, E.H. & Rudd, N.A. (1999) Fashion opinion leadership and appearance management behavior. Proceedings International Textile and Apparel Association (ed. by N.J. Owens), p. 85.
    Prendergast, G. & Wong, C. (2003). Parental Influence on the Purchase of Luxury Brands of Infant Apparel: An Exploratory Study in Hong Kong. Journal of Consumer Marketing, 20(2), 157-169.
    Savage, M. (2005). Male vanity triggers new brand prospects. Media, 14 January, Hong Kong, p. 5A.
    Sedikides, C., Gregg, A.P., Cisek, S. & Hart, C.M. (2007) The I that buys: narcissists as consumers. Journal of Consumer Psychology, 17, 254–257.
    Thompson JK. (1997). Body image, eating disclosure, and obesity. Washington, DC: American Psychological Association.
    Wang & David S. Waller. (2006). Measuring Consumer Vanity: A Cross-Cultural Validation. Psychology & Marketing, 23(8), 665–687.
    Watchravesringkan. (2008). A cross-cultural comparison of consumer vanity in the People’s Republic of China, South Korea and Thailand: an exploratory study. International Journal of Consumer Studies, 32, 103–112.
    Watsons, J. J., Rayner, R. S, Lysonski, S. & Durvasula, S.. (1999). Vanity and Advertising: A Study of the Impact of Appearance-Related, Sex, and Achievement Appeals. Advances in Consumer Research, 26, 445-450.
    Wee, C.H. (1997). Practical Marketing: An Asian Perspective, Addison Wesley, Singapore.
    Workman, J. E. & Seung-Hee Lee. (2011). Vanity and public self-consciousness: a comparison of fashion consumer groups and gender. International Journal of Consumer Studies, 35, 307-315.
    Workman, J. E. & Seung-Hee Lee. (2013). Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness. International Journal of Consumer Studies, 37, 206-213.
    Zhou, N. and Belk, R. (2004), Chinese consumer readings of global and local advertising appeals, Journal of Advertising, 33(3), 63-76.
    Description: 碩士
    國立政治大學
    心理學系
    100752013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100752013
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

    Files in This Item:

    File SizeFormat
    201301.pdf7436KbAdobe PDF2185View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback