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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/112373
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| Title: | 創設實用之非小說書籍平臺
Business plan – A platform for non-fiction book summaries |
| Authors: | 唐瑪
Hoehl, Thomas |
| Contributors: | 尚孝純
Shang, Shari
唐瑪
Hoehl, Thomas |
| Keywords: | 非小說
書籍
平臺
Non-Fiction
Book
Platform |
| Date: | 2017 |
| Issue Date: | 2017-08-31 12:10:24 (UTC+8) |
| Abstract: | The venture addresses the common phenomenon of people having no time or not being able to concentrate to read lengthy business and personal development books.
This represents a dilemma for many professionals, students and many other people alike because the demands in the realms of professional and working skills surge continuously, driven by global competition and increasing social and economic dynamics.
The company aims to solve this problem through offering highly condensed summaries of business, personal development and eventually spiritual books on an intuitive e-commerce web-platform.
The summaries rely heavily on visualization techniques following the venture’s unique and proprietary summarization guidelines. A key feature of the summaries is their quality – think of the level of professional consulting presentations.
Summaries are monetized through individual and subscription sales via B2C and B2B channels and mainly marketed to white collar working professionals and students in first and second world economies.
The business model is a push model, where content is created to satisfy a presumed demand. A pull model, where users generate content on a provided platform, entails interesting advantages and elements of this idea might be incorporated at a later stage.
The financial projections are characterized by two years of negative cash flows, which stem from initial investments in the summary database, building the platform and brand, followed by strong positive inflows as user numbers grow. The projected 5-year NPV in the baseline scenario and a 35,000 USD investment in year 1 is 320,000 USD at a 20% discount rate while the IRR is close to 100%.
Key risks pertain to quality of summaries, relationships with key content creators and the challenge to create momentum. |
| Reference: | Books and Articles
Boontanorm, T.N.; Pongpanich, C (2014). Business Plan Cookbook – A recipe for new business. Sasin Graduate Institute of Business Administration of Chulalongkorn University.
Dunn, R., and Dunn, K. (1992). Teaching Secondary Students through Their Individual Learning Styles: Practical Approaches for Grades 7–12, Allyn & Bacon.
Felder, R.M., Silverman L.K. (1988). Learning and Teaching Styles, Engineering Education.
Dale E. (1969). Cone of experience, Educational Media: Theory into Practice. Charles Merrill.
Hill, C. W. L.; Jones, G. R. Jones; Schilling, M. A. (2014). Strategic Management: Theory: An Integrated Approach 11th Edition. Cengage Learning.
Joyce B., Showers B. (1981). Transfer of training: the contributions of coaching. Journal of Education 163.
Online Articles and Statistics
2015 U.S. Book Industry Year-End Review
Adult Nonfiction Stayed Hot in 2016
Angel Investing by the Numbers
Apps such as Blinkist and Joosr cram an entire book into a 15-minute read
Blinkist: books in brief app fails to impress | The National
Condensed, or just dense? The apps that turn books into 15-minute reads | Books | The Guardian
Do Visuals Really Trump Text?
Lake Superior State University :: Parents :: Learning Styles
Number of business books published in the U.S. 2013 | Statistic
Smashwords: 2014 Smashwords Survey Reveals New Opportunities for Indie Authors
Startup Financial Modeling: A Step-by-Step Guide Using XLS Template
Studies Confirm the Power of Visuals in eLearning
The Hot and Cold Book Categories of 2015
The Nonfiction Book Revolution: Surprising Data for Authors | Nonfiction Authors Association
U.S. Publishing Industry’s Annual Survey Reveals $28 Billion in Revenue in 2014 | AAP
U.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015
U.S. Book market January 2016 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933032 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933032 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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