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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/112475
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112475


    Title: A preliminary design and implementation of location-based mobile advertising schemes with plot placement animation over a cyber-physical system
    Authors: 陳宥杉
    Lee, Ru Hung
    Chen, An Yi
    Chiang, Chih Chung
    Chen, Yu Shan Athena
    Liu, Chun Hung
    Contributors: 企管系
    Keywords: Animation;Commerce;Computation theory;Embedded systems;Internet;Internet of things;Location;Mobile devices;Motion pictures;Wireless telecommunication systems;2D animation;Cyber physical systems (CPSs);Cyber-physical systems (CPS);Internet of Things (IOT);Location based;Mobile advertising;Operational architecture;Wireless communications;Marketing
    Date: 2016-09
    Issue Date: 2017-08-31 15:01:00 (UTC+8)
    Abstract: Recent advances in wireless communications, mobile connectivity, and cloud computing have paved a way for all the devices and applications of Internet of Things (IoT), within which information from all related perspectives is closely monitored and synchronized between physical facilities, such as transportation carriers and the cyber computational space. Smartphone and tablets have developed into popular devices with the proper permission from the message recipients for reading and watching many forms of mobile advertisement. Advertisers endeavor to attract their target customers by fully presenting their ads fluently. While 2D Animation has been a category of completely mature art forms, there is broad space for collaborative utilization on both commercial and artistic value. The animated film possesses excellent cost-performance ratio to be produced, broadcasted and decoded adaptively in various transmission and display media especially when it comes to real-time and personal-profiled plot placement marketing along with geo-information technologies. A cyber-physical system (CPS) framework for mobile advertising with location-based plot placement 2D animation has been derived and yet to be implemented and deployed. In this work, we derived the flowcharts and experience use case. A high-level operational architecture is then designed. Based on user experience theories, the marketing plans for plot placement are proposed and examined. With the high global penetration of mobile devices and the prosperous development of IoT solutions, the schemes of internet marketing are to be highly cross-fielded and plot placement 2D animation CPS will surely play a very important role.
    Relation: Proceedings - 2016 International Conference on Networking and Network Applications, NaNA 2016, , 196-201
    Data Type: conference
    DOI 連結: http://dx.doi.org/10.1109/NaNA.2016.89
    DOI: 10.1109/NaNA.2016.89
    Appears in Collections:[企業管理學系] 會議論文

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