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    Title: Responding to convergence: Regulating multiscreen television services in Thailand
    Authors: 林翠絹
    Lin, Trisha T. C.
    Oranop, C.
    Contributors: 廣電系
    Keywords: Multi-screen TV;Convergence;Digital TV;IPTV;Mobile TV;Cross-platform video consumption;Platform neutrality;Net neutrality
    Date: 2016-05
    Issue Date: 2017-09-04 17:18:19 (UTC+8)
    Abstract: This study examines how Thailand’s convergence regulator, the National Broadcasting and Telecommunications Commission (NBTC), regulates digital television’s transition and new audiovisual services. In addition to document analysis, this study interviewed stakeholders (e.g. NBTC policymakers, broadcaster and cable TV operators). The socio-technical analyses show that the NBTC prioritized digital television transition and imposed substantive government/policy support. Comparatively, Internet Protocol television (IPTV) and mobile TV which are driven by the industry/market subsystem have sluggish regulatory advancements. The interview results show that the NBTC is likely to regulate multi-screen TV services’ contents and platforms separately as a result of complexity. Hence, this study recommends a platform-neutral approach to regulate audiovisual media categorized by socio-cultural impact and content production/aggregation model. It suggests that Thailand’s TV-like services which can reach a mass market and produce/aggregate contents/services via a gatekeeping mechanism should be subject to strict content regulations and licensing schemes. However, light-touch regulations in content and licensing are suitable for governing emerging TV-like services which utilize a participatory content model with less socio-cultural impact. Finally, net neutrality is recommended in facilitating cross-platform content innovations and distribution
    Relation: Telematics & Informatics, Volume 33, Issue 2, Pages 722-732
    Data Type: article
    DOI 連結: https://doi.org/10.1016/j.tele.2015.07.005
    DOI: 10.1016/j.tele.2015.07.005
    Appears in Collections:[廣播電視學系] 期刊論文

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