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|Title: ||EC Strategy, Globalization, and SMEs|
Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
Lee, Jae Kyu
Turban, Deborrah C.
|Issue Date: ||2017-09-07 17:41:02 (UTC+8)|
|Abstract: ||Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.|
|Relation: ||Electronic Commerce, pp 597-644 Part of the Springer Texts in Business and Economics book series (STBE)|
|Data Type: ||book/chapter|
|DOI 連結: ||https://doi.org/10.1007/978-3-319-10091-3_13|
|Appears in Collections:||[資訊管理學系] 專書/專書篇章|
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