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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112571


    Title: Mobile Commerce and Ubiquitous Computing
    Authors: 梁定澎
    Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
    Turban, Efraim
    King, David
    Lee, Jae Kyu
    Liang, Ting-Peng
    Turban, Deborrah C.
    Contributors: 資訊管理學系
    Date: 2015
    Issue Date: 2017-09-07 17:42:24 (UTC+8)
    Abstract: The car rental industry is very competitive, and Hertz Corporation (hertz.com), the world’s largest car rental company, competes against hundreds of companies in approximately 10,400 locations in 150 countries. The strong competition negatively impacted profits. For Hertz Global Holdings, Inc. business profile and statistics, see hoovers.com/company-information/cs/company-profile.Hertz_Global_Holdings_Inc.7b9c49d62787624c.html. Hertz needs to constantly maintaining a mobile presence. Customers can easily connect with the company through its mobile site. The Hertz mobile app is available for iPhone, iPad, Android, and Windows phone.
    Relation: Electronic Commerce, pp 257-308 Part of the Springer Texts in Business and Economics book series (STBE)
    Data Type: book/chapter
    DOI 連結: https://doi.org/10.1007/978-3-319-10091-3_6
    DOI: 10.1007/978-3-319-10091-3_6
    Appears in Collections:[資訊管理學系] 專書/專書篇章

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