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    题名: Launching a Successful Online Business and EC Projects
    作者: 梁定澎
    Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
    Turban, Efraim
    King, David
    Lee, Jae Kyu
    Liang, Ting-Peng
    Turban, Deborrah C.
    贡献者: 資訊管理學系
    日期: 2015
    上传时间: 2017-09-07 17:45:16 (UTC+8)
    摘要: There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.
    關聯: Electronic Commerce, pp 731-765 Part of the Springer Texts in Business and Economics book series (STBE)
    数据类型: book/chapter
    DOI 連結: https://doi.org/10.1007/978-3-319-10091-3_16
    DOI: 10.1007/978-3-319-10091-3_16
    显示于类别:[資訊管理學系] 專書/專書篇章

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    10091-3_16.pdf760KbAdobe PDF2405检视/开启


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