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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112580


    Title: Marketing and Advertising in E-Commerce
    Authors: 梁定澎
    Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
    Turban, Efraim
    King, David
    Lee, Jae Kyu
    Liang, Ting-Peng
    Turban, Deborrah C.
    Contributors: 資訊管理學系
    Date: 2015
    Issue Date: 2017-09-07 17:46:31 (UTC+8)
    Abstract: Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food.
    Relation: Electronic Commerce, pp 403-456 Part of the Springer Texts in Business and Economics book series (STBE)
    Data Type: book/chapter
    DOI 連結: https://doi.org/10.1007/978-3-319-10091-3_9
    DOI: 10.1007/978-3-319-10091-3_9
    Appears in Collections:[資訊管理學系] 專書/專書篇章

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