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    题名: New statistical analysis in marketing research with fuzzy data
    作者: 吳柏林
    Lin, Hsin-Cheng
    Wang, Chen-Song
    Chen, Juei Chao
    Wu, Berlin
    贡献者: 應數系
    关键词: Decision making;Fuzzy statistics;Fuzzy data;Marketing research
    日期: 2016-06
    上传时间: 2017-11-23 16:56:42 (UTC+8)
    摘要: This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information.
    關聯: Journal of Business Research, Volume 69, Issue 6, Pages 2176-2181
    数据类型: article
    DOI 連結: https://doi.org/10.1016/j.jbusres.2015.12.026
    DOI: 10.1016/j.jbusres.2015.12.026
    显示于类别:[應用數學系] 期刊論文

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