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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/115791

    Title: 台灣石化產業高值化的挑戰-以U公司為例
    The challenges of the value-added development in Taiwan petrochemical industry – A case study on U Corp.
    Authors: 闕偉德
    Chueh, Wei-Te
    Contributors: 郭炳伸
    Kuo, Biing-Shen
    Chueh, Wei-Te
    Keywords: 石化產業
    Petrochemical industry
    Innovation and enterprise
    New product launching
    Value-added development
    SWOT analysis
    Core competences
    Date: 2017
    Issue Date: 2018-02-02 17:20:45 (UTC+8)
    Abstract: 2011年「國光石化」計畫的終止可以說是台灣石化產業的分水嶺,這個號稱台灣有史以來最大的化工產業投資,本來是為台灣以大宗化學原料為主的石化業,提供充足的原料。這個轉變讓台灣政府與石化業重新檢討台灣整體產業結構與政策走向,確定未來將朝產業轉型升級及朝向高值化發展,推出「量的提升在海外、質的提升在台灣」的高值化石化政策。

    The termination of the “Kuokuang Petrochemical Complex Project” in 2011 was a watershed in Taiwan’s chemical industry. Claimed to be the biggest chemical industry project in Taiwan, it was designed to increase ample feedstock for Taiwan’s commodity-oriented petrochemical industry. This sudden cancellation forced Taiwanese government and chemical producers re-examine the viability of the current structure and future developing trend of the industry. The conclusion is that Taiwan petrochemical industry has to transform itself from the quantity-driven mindset to the pursuit of the value-added development.

    The case company USI which uses ethylene as main feedstock to produce various commodity plastics has been established more than 50 years in Taiwan. It has witnessed the rise and decline of petrochemical industry in Taiwan. Through SWOT analysis and identification of USI’s core competences, this thesis addresses how the company should develop its corporate strategy. Innovation is not only the indispensable element in value-added development but also the driver for the profitable growth of the enterprises. It is the unavoidable lesson for companies to learn how to harness the innovation principle and raise the successful rate in launching new products. USI has started a value-added project to develop a novel polymer. By referring business unit strategy and new product launching related examples, this thesis will propose a sensible and effective business plan for this value-added development project.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932013
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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