政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115791
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109952/140901 (78%)
造访人次 : 46061074      在线人数 : 1022
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/115791


    题名: 台灣石化產業高值化的挑戰-以U公司為例
    The challenges of the value-added development in Taiwan petrochemical industry – A case study on U Corp.
    作者: 闕偉德
    Chueh, Wei-Te
    贡献者: 郭炳伸
    Kuo, Biing-Shen
    闕偉德
    Chueh, Wei-Te
    关键词: 石化產業
    創新與企業
    新產品上市
    高值化
    SWOT分析
    核心競爭力
    策略
    Petrochemical industry
    Innovation and enterprise
    New product launching
    Value-added development
    SWOT analysis
    Core competences
    Strategy
    日期: 2017
    上传时间: 2018-02-02 17:20:45 (UTC+8)
    摘要: 2011年「國光石化」計畫的終止可以說是台灣石化產業的分水嶺，這個號稱台灣有史以來最大的化工產業投資，本來是為台灣以大宗化學原料為主的石化業，提供充足的原料。這個轉變讓台灣政府與石化業重新檢討台灣整體產業結構與政策走向，確定未來將朝產業轉型升級及朝向高值化發展，推出「量的提升在海外、質的提升在台灣」的高值化石化政策。

    個案公司主要生產以乙烯為原料的大宗塑膠原料，在台灣成立已經超過50年，見證了台灣石化業的興衰和發展。在面對目前的挑戰時，如何擬定策略並執行其高值化的轉型是本論文探討的重點之一。本論文首先藉由SWOT分析和核心競爭力的探討，建議個案公司可以採取的總體策略。創新在高值化的推動佔有不可或缺的角色，也是企業成長的重要推動力，如何掌握創新的原則並提高新產品上市的成功率，絕對是企業必須面對的課題。個案公司已經啟動了一個高值化專案，投注於新型高分子的開發。本論文藉由事業策略和新產品上市的理論架構，針對這個高值化專案提出可行又有效的商業計畫。
    The termination of the “Kuokuang Petrochemical Complex Project” in 2011 was a watershed in Taiwan’s chemical industry. Claimed to be the biggest chemical industry project in Taiwan, it was designed to increase ample feedstock for Taiwan’s commodity-oriented petrochemical industry. This sudden cancellation forced Taiwanese government and chemical producers re-examine the viability of the current structure and future developing trend of the industry. The conclusion is that Taiwan petrochemical industry has to transform itself from the quantity-driven mindset to the pursuit of the value-added development.

    The case company USI which uses ethylene as main feedstock to produce various commodity plastics has been established more than 50 years in Taiwan. It has witnessed the rise and decline of petrochemical industry in Taiwan. Through SWOT analysis and identification of USI’s core competences, this thesis addresses how the company should develop its corporate strategy. Innovation is not only the indispensable element in value-added development but also the driver for the profitable growth of the enterprises. It is the unavoidable lesson for companies to learn how to harness the innovation principle and raise the successful rate in launching new products. USI has started a value-added project to develop a novel polymer. By referring business unit strategy and new product launching related examples, this thesis will propose a sensible and effective business plan for this value-added development project.
    參考文獻: 1.司徒達賢，(2016)。策略管理新論。台北市:智勝文化。
    2.吳思華，(2000)。策略九說:策略思考的本質。台北市:臉譜出版。
    3.曾繁銘、范振誠，(2017)。石化產業環境變革的對策-產品高值化。科學發展，2017年3月，531期。
    4.科學史上的今天10/8—微波爐的誕生，上網日期106年11月15日，檢自: http://history.pansci.asia/post/130719975875/。
    5.Adner R. (2006), Match your innovation strategy to your innovation ecosystem, Harvard business review, April 2006.
    6.Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5,Sep-Oct 1957, pp. 113-124
    7.Bartels R.(2017), Chemical industry innovation, Accenture Consulting.
    8.Buffoni A. et al., (2017). How to make sure your next product or service launch drives growth, McKinsey &Company, Oct. 2017.
    9.Christensen C. M. et al., (2016). Competing against luck, New York: Harper Business.
    10.Christensen C. M., (1997). The innovator`s dilemma, Boston MA: Harvard Business Press.
    11.Christensen C. M. & Raynor M. E., (2003), The innovator’s solution, Boston MA: Harvard Business Press.
    12.Christensen C. M. et al., (2004). Seeing what’s next, Boston MA: Harvard Business Press.
    13.Drucker P., (2002).The discipline of innovation, Harvard business review, Aug. 2002.
    14.Garvin D. A. & Levesque L.C. (2006), Meeting the challenge of corporate entrepreneurship, Harvard business review, Oct. 2006.
    15.Gross R.M., (2003). Overview of trends in innovation in the chemical industry, National Academy of Sciences.
    16.Miremadi M., Musso C. and Oxgaard J. (2013). Chemical innovation: an investment for the ages, Mckinsey On Chemical, May 2013.
    17.Moore G. A.(1991). Crossing the Chasm,New York: HarperCollins Publishers LLC
    18.Prahalad C. K. and Hamel G. (1990). The core competence of the corporation, Harvard Business Review, June 1990.
    19.Robert G. Cooper, Retrieved Nov.15 2017, from: http://www.bobcooper.ca/
    20.Śledzik K., (2013).Schumpeter’s View on Innovation and Entrepreneurship, SSRN Electronic Journal · April 2013.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932013
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104932013
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

    文件中的档案:

    没有与此文件相关的档案.



    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈