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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/115966
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/115966


    Title: So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game
    Authors: 林日璇
    Lin, Jih-Hsuan Tammy
    Wu, Dai-Yun
    Tao, Chen-Chao
    Contributors: 廣告系
    Keywords: Arousal;enjoyment;excitation transfer;fear;horror game;self-efficacy;virtual reality
    Date: 2018-09
    Issue Date: 2018-02-09 17:33:16 (UTC+8)
    Abstract: Enjoyment of frightening content is a paradoxical issue in communication research. Revising Zillmann’s model of suspense, we propose a three-factor model examining the audience appeal of horror content in a virtual reality (VR) survival horror game. In a laboratory study, participants played a VR horror game. The results show significant effects of the three-way interaction among horror self-efficacy, physiological arousal, and fear on enjoyment and future intentions to play similar games. Horror self-efficacy interacts with fear to affect enjoyment only among high-arousal participants. Among high-fear participants, higher horror self-efficacy leads to significantly greater enjoyment than lower horror self-efficacy. We measured enjoyment through self-reported ratings, future intentions to play similar games, and the behavioral choice of subsequent games to demonstrate the appeal of horror content. Horror self-efficacy in coping with mediated fright is the key to explaining the conditional positive association of fear and enjoyment in the gaming context.
    Relation: NEW MEDIA & SOCIETY, 20(9), 3223-3242
    Data Type: article
    DOI 連結: https://doi.org/10.1177/1461444817744850
    DOI: 10.1177/1461444817744850
    Appears in Collections:[廣告學系] 期刊論文

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