隨著數位科技平台的發展，群眾募資平台創造出一種新興型態的傳播模式，臺灣自2012年發展至今，群眾募資平台產業仍持續茁壯中。本研究認為群眾募資平台中重要的關鍵要素為在於參與感的經營，並企圖從群眾募資平台營運端與贊助端作為研究切入點，從兩端面向觀察群眾募資平台如何經營參與感，而贊助端又是如何看待其於群眾募資平台上所感受的參與感，企圖進一步更理解群眾募資平台若要長期發展，該如何持續經營參與感，進而創造更多成功募資專案。 本研究以顧客參與理論與使用與滿足理論及遠距臨場感作為研究基礎以進行研究 ; 研究方法則採ㄧ、深度訪談法，針對研究對象：群眾募資平台營運端與贊助端進行深度訪談，藉由兩個不同面向，以分析兩端對於群眾募資平台參與感的經營與感受。二、藉由個案分析法，以臺灣最具代表性群眾募資平台flying V為例，從其平台上的操作，企圖分析研究其平台是如何經營與創造參與感，以達成贊助。 研究結果為透過此研究，給予日後群眾募資平台營運端於平台上的經營與專案贊助過程提供方向，並期待能夠更理解贊助者，以達成贊助。 A long with the development of communication technology, crowdfunding became one of the new form of communication type. Since 2012, Taiwan started into crowdfunding industry, and the industry had a huge growth, and still have potential to increase the growth. This thesis is focus on the participation from two sides of crowdfunding platform, one is the management and the other side is the backers. Mainly to focus on how the management creating participation and how the backers receive the particiaption created by the crowdfunding platform. In order to come out with the direction and suggestion for anyone who would like to join the crowdfunding industry in the future. This thesis is based on the consumer participation, the uses and gratifications and the telepresence theories to make further research. And taking two methods for this thesis, one is the in-depth interview, to interview both the management side and the backer side in order to make the depth and the width of this thesis. And the second method is utilizing case study, choose the presentative crowdfunding platform in Taiwan, which is flyingV. By study on fylingV’s platform performances, to make further research on it, and to review how this no.1 crowdfunding platform in Taiwan running and creating consumer participations in order to make successfully funded. The results of this thesis is looking forward making some contributions for the future crowdfunding raisers, to understand the importance of participation in crowdfunding industry, and to create much more successfully funded in the future.