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    Title: 建構社會價值創造模型─以台灣上市公司為例
    Modeling the social value creation: A case of listed companies in Taiwan
    Authors: 吳浩銓
    Wu, Hao Chuan
    Contributors: 王信實
    Wang, Shinn Shyr
    吳浩銓
    Wu, Hao Chuan
    Keywords: 企業社會責任
    社會價值
    社會企業光譜
    混合寡占理論
    BLP需求估計方法
    CSR
    Social value
    Social enterprise spectrum
    Mixed oligopoly
    BLP demand estimation
    Date: 2018
    Issue Date: 2018-03-02 11:55:54 (UTC+8)
    Abstract: 近期關於組織目標的研究指出,傳統以營利為目的的公司,隨著政府與大眾對於社會議題的日益關注而開始履行企業社會責任;另一方面,傳統以解決社會問題為目的的非營利組織,為了處理資金問題而開始從事營利行為。因為營利與非營利組織的分界開始模糊,各種混合型態的組織跟著出現,構成了一個組織目標的光譜。然而,這個概念上的目標光譜並不容易呈現,目前針對社會價值的創造(Social Value Creation,簡稱SVC)在量化上的分析成果亦有限。本研究從產業經濟學的混合寡占理論出發,提出一個「SVC投資市場」以衡量組織對於社會價值的重視程度,並使用觀察到的資料描繪出SVC投資市場中的需求。再透過組織目標函數的設定以及在市場中競爭的結果,推估組織考量社會價值的比重,找出組織在目標光譜中的位置。本研究針對台灣上市公司的企業社會責任報告書資料以及財報資料進行分析後發現,目前台灣上市公司的消費者並不太重視公司的SVC活動。政府若欲提升公司對於SVC的重視程度,可以嘗試藉由改變消費者的購買決策來影響公司的目標決策。
    Reference: 中文文獻
    NPOst編輯室(2017)。透視B型企業:究竟是共益企業,還是行銷手段?檢自:http://npost.tw/archives/33222
    江明修(審訂)(2004)。企業型非營利組織(原作者:J. G. Dees, J. Emerson, & P. Economy)。台北市:智勝文化(原著出版年:2001)
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    官有垣(2000)。非營利組織在臺灣的發展:兼論政府對財團法人基金會的法令規範。中國行政評論,10,75-110。
    易明秋(2013)。公司社會責任的實驗品──美國社會型企業制度。成大法學,26,59-144。
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    Description: 碩士
    國立政治大學
    經濟學系
    105258001
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105258001
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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