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| Title: | 顧客價值驅動的工業設計產品開發之研究
Research of Customer-Driven Value in Industrial Design Product Development |
| Authors: | 曹育瑋
Tsao, Yu Wei |
| Contributors: | 溫肇東
曹育瑋
Tsao, Yu Wei |
| Keywords: | 新產品開發
產品設計師
顧客價值
工業設計
New product development
Product designer
Customer value
Industrial design |
| Date: | 2017 |
| Issue Date: | 2018-03-02 12:04:22 (UTC+8) |
| Abstract: | 台灣的工業設計實力有目共睹，豐沛的設計教育資源讓台灣設計人力與日俱增，成就許多設計人才，並於世界各設計大獎屢創佳績。然則研究者發現，雖設計人才輩出，但其新產品開發成功率仍未顯著提升，存在其設計思維與市場思維之斷層。欲深入探究其原因，綜觀學術界與實務界，雖已有許多對於新產品開發與顧客價值之研究，卻鮮少討論其新產品開發與顧客價值之間的相互關係與實際作法。因此，本研究欲將工業設計產品之開發歷程與其探索顧客價值之方法進行交互分析，完整其各階段之探索顧客價值具體做法，供未來設計產品開發者參酌。
本研究採用個案研究法，選定「打鐵仔」、「層層生活」、「走走家具」三間台灣設計家具個案研究，作為本研究實證之核心內容。透過探究新產品開發之流程及探索顧客價值之方法，輔以學術相關研究進行綜合分析比較。
本研究結果發現，工業設計產品作為一提供解決人類問題的新提案，與顧客有密不可分的關係。此外，在新產品開發過程中，設計者需綜觀設計與市場思維進行權衡性創作思考，並隨時注意顧客價值隨人事時地物之變化之可能，進而做動態調整修正。最後，進行顧客價值之探索時，需注意其樣本是否與目標客群相對應，為達成商品化之目標，設計師最終採納之顧客價值類型多半來自於功能/手段的價值創造，透過其權衡性的評估，方才讓其新產品能夠在市場及設計間找出一條最佳的發展途徑。
Taiwanese industrial design’s power is very strong and powerful, with our various kinds of design field education resources. Indeed, it brings up lots of Taiwanese designers every year who have earned recognition in international designing competitions (such as Red dot, G-mark, IDEA, IF, etc.) with theirs outstanding designing professions. However, researcher found out the success rate of new product development doesn’t scale up with our designing skills well-trained. In deeply research in both academic field and empirical field, many researcher have focused on simply new product development aspect and simply customer value aspect, yet lack of comprehensive way in research. Therefore, the study will combine two constructs of knowledge, and apply in Taiwanese industrial design successful businesses. Hope to provide some useful methods and make contributions of our design industry.
The study applies case study method, choosing “Patya”, ” PileUp Life”, ”Gogo furniture” as our empirical core research targets. Though extensive survey and Half-qualitative interviews of them, to explore and analyze the data we collect. According to the case analysis, we think that the most important thing of industrial design products is to solve the human’s problems in better ways, which build strong connections between designers and customers. Designers should converge both designing sides and customer sides of needs throughout the process of creation. Furthermore, you need to keep flexible and adjustable to meet the highly changeable customer values. Last but not least, designers usually pick up “Functional/Instrumental Value” within final products, make the products successfully correspond the customer values. |
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from http://mymkc.com/article/content/22221. |
| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
104364212 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1043642121 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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