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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/116417
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/116417

    Title: Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D
    Authors: 翁永和
    Hsu, Kuang-Chung
    Weng, Yungho
    Contributors: 經濟系
    Keywords: Multinationals;R&D offshoring;Foreign direct investment
    Date: 2017
    Issue Date: 2018-03-21 17:36:14 (UTC+8)
    Abstract: This paper investigates which firm-specific characteristics lead multinational enterprises (MNEs) to increase their R&D expenditure in host countries as a way of expanding their business into local markets (market-oriented R&D). The literature that addresses this topic is quite limited because of the difficulty of separating market-oriented R&D expenditure from knowledge-sourcing R&D expenditure in the data. We argue that determining the relationship between local sales and R&D expenditure is a better way to identify whether MNEs are investing market-oriented R&D than is separating the two types of R&D. For connecting firm-specific characteristics, local-market sales, and R&D expenditure together, we adapt two-stage regressions. By employing data from Taiwanese multinationals from 2003 to 2006, we found that if an MNE moves its technology toward capital-intensive products, it increases its R&D expenditure to promote its sales in the local markets in the host country.
    Relation: Empirical Economics
    Data Type: article
    DOI 連結: https://doi.org/10.1007/s00181-017-1340-4
    DOI: 10.1007/s00181-017-1340-4
    Appears in Collections:[廣告學系] 期刊論文

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