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|Title: ||The Evolution of Hakka Symbolic Code ngang giang (“stiff neck”): A Longitudinal Analysis of Newspapers in Taiwan|
|Keywords: ||symbolic code;iconographic reference;metaphor/metonymy;semiotic innovation;socio-cultural frames|
|Issue Date: ||2018-04-17 16:37:05 (UTC+8)|
|Abstract: ||This study investigates the innovative development of a symbolic code ngang giang (“stiff neck”) into an iconographic reference, profiling its meaning representation and diffusion in media discourse. Employing text-analysis tools, the study retrieves 3,265 tokens from the four major newspapers in Taiwan, Knowledge Management Winner, Udndata, Liberty Times Net, and Apple Daily. The data are analyzed regarding their longitudinal distribution, theme distribution, and cross distribution across four dimensions. The main findings are as follows. First, the meaning of ngang giang, which used to have a negative connotation, has turned into a symbolic code with a positive connotation due to a historical event contingent on the socio-political development in Taiwan. Even since, denoting Hakka character as perseverance, it has become a Hakka symbolic code stereotypically employed to depict Hakka-related matters—whether human and non-human—strongly indicating an ideological effect in media discourse toward Hakka groups. Its frequency highly correlates with major political events in Taiwan, with high peaks occurring 2 or 3 years before presidential elections. Second, its semiotic innovation continues to develop, extending from a prototypical Hakka frame to a Hakka non-human frame, a non-Hakka frame, and on to a non-Hakka nonhuman frame through mechanisms of denotational extensions, metonymy, and metaphor. With new ways of representing various themes ranging from international affairs, publicities in entertainment or sports, and technology to stock and money currency, ngangiang emerges as an iconographic reference representing a simplistic image with familiar judgment and values and carrying linguistic, semantic, affective, and pragmatic forces of the discourse situation reported in the news. This study demonstrates research integrating computational and corpus methods for linguistic analysis of news discourse. The findings profile the importance of placing semiotic innovation in its social, cultural, political, and historical contexts, highlighting the intertwining complexities between media discourse, communication, and society.|
|Relation: ||傳播與社會學刊, 總第39 期, 29-60|
|Data Type: ||article|
|Appears in Collections:||[資訊科學系] 期刊論文|
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