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| Title: | 應用羅吉斯迴歸分析在個性化旅遊景點推薦模型之研究
A Study on the Personalized Recommendation Model of Tourist Attractions Using Logistic Regression Analysis |
| Authors: | 王品方 |
| Contributors: | 鄭宇庭
郭訓志
王品方 |
| Keywords: | 羅吉斯迴歸分析
個性化推薦
旅遊產業
Logistic regression analysis
Personalized recommendation
Tourism industry |
| Date: | 2018 |
| Issue Date: | 2018-06-01 17:34:21 (UTC+8) |
| Abstract: | 我們正生活在一個大數據的時代，甚至也有人說得資料者得天下。在這個互聯網快速發展，讓大數據的各種應用受到了業界的高度關注與技術的快速升級，使得傳統的觀光產業隨著時代紛紛轉型，希望透過消費者的消費行為、個人資訊、成交紀錄等海量訊息透過數據分析找到市場需求與提供精準行銷，最後提高了顧客服務滿意度，並帶來龐大商機。而這一切的源頭都是為了更懂消費者的心，有別於傳統旅遊資料庫僅限於對客戶人群做簡單的統計分析，現在反而更側重於遊客的心理研究與旅遊後的產品體驗，一切以遊客的需求為關注點，並且通過對累積的大數據進行洽當地管理、建模與分享，從分析結果中觀察到的現象並給予經驗談無法給出的決策與建議，這也是本次研究旅遊推薦模型最主要的出發點。
本研究設計問卷並調查研究年輕族群對於旅行的偏好，進行了解目標客群的心理研究後，應用羅吉斯迴歸分析，將蒐集到的數據建模，找到每一種旅行方式較容易吸引到哪一些族群，並且對該族群做出該旅遊景點的推薦。最後，未來的計畫是，希望延伸本旅遊景點推薦模型的概念，給予抵達目的地的交通方式與費用的精準計算，並利用輿情分析找到年輕族群熱搜的景點，提供一整趟旅行路線的規劃，作為旅遊業者開發新型旅行產品之參考來源。
This is an era of big data; some people even regard that the person who owns the data controls the world. With the rapid development of the Internet, the applications of big data attract attention from various industries and the skills of data analysis are upgrading rapidly. Therefore, traditional tourism industry needs to be transformed to avoid being eliminated. Business attempts to discover the market demand and provide precision marketing by analyzing massive data from consumer behavior, personal information and transaction records. The final object is to improve customer service satisfaction, and bring in more business opportunities. The purpose is to understand the customers more furtherer and detailed. Instead of using simple statistical analysis of consumer information like traditional tourism database, it focuses more on the psychological states of tourists and the travel experience currently. The final objective is to meet tourists’ demand; therefore, the accumulated data of customers are managed, modeled and shared appropriately in this research.
An online survey with questionnaire is designed to investigate travel preference of young group. After understanding the psychological research of target customers, the Logistic regression analysis is used to analyze the collected data and build a model. The model is able to discover the target group of each travelling style, and further provide itinerary recommendation. The future plan is to enhance the application of this concept of attraction recommendation model by combining the precise calculation of transportation and cost. Simultaneously, public opinion analysis is used to analyze the popular attractions which young adults are preferred. The ultimate objective is to provide a complete route plan for a trip as a reference for travel agency to develop new travel product. |
| Reference: | 參考文獻
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| Description: | 碩士
國立政治大學
統計學系
105354025 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105354025 |
| Data Type: | thesis |
| Appears in Collections: | [統計學系] 學位論文
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