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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/117474
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/117474

    Title: The Rights and Wrongs of Media Multitasking: Social Well-Being, Social Capital, Peer Acceptance, and Social Success Perspectives
    媒體多工的是與非: 從幸福感、社會資本、同儕接受與 社會成功來看
    Authors: 陳憶寧
    CHEN, Yi-Ning Katherine
    Contributors: 廣告系
    Keywords: Media multitasking;Social capital;Social success;Social well-being
    Date: 2016-05
    Issue Date: 2018-06-07 14:23:50 (UTC+8)
    Abstract: Given the rapid changes in the communication landscape brought about by Internet use, it is important to develop an understanding of these technologies and their impact on the younger generation. The purpose of the study is to examine the relationships between media multitasking, social well-being, and social capital. An in-class survey of 654 college students conducted in the spring of 2012 in five universities in Taipei, Taiwan examined the relationships between social well-being, social capital, peer pressure, social success, and media use—including watching videos, playing video games, listening to music, reading/homework, e-mailing/posting on social media sites, texting/ instant messaging, and talking on phones/video chatting—and face-to-face communication. Regression analyses indicated that while social well-being was not associated with media multitasking, certain dimensions of social capital were positively associated with it. Peer acceptance was also positively correlated with media multitasking. Face-to-face communication was associated with positive social well-being, social capital, peer acceptance, and social success. The level of media multitasking was positively predicted by time spent on video and video games and negatively predicted by time spent on reading/homework. Our study hypothesizes possible causes for these relationships, calls for research designs to address causality, and outlines possible implications of such findings for the well-being, peer acceptance and social capital of younger adolescents.
    Relation: 傳播與社會學刊, No.37, pp.57-96
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

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