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    政大機構典藏 > 商學院 > 財務管理學系 > 期刊論文 >  Item 140.119/117583
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/117583


    Title: How Does Strategic Competition Affect Firm Values? A Study of New Product Announcements
    Authors: 陳聖賢
    Chen, Sheng-Syan
    Lee, Cheng-few
    Ik, Kueh Hwa
    Ho, Kim Wai
    Contributors: 財管系
    Date: 2002
    Issue Date: 2018-06-11 18:37:33 (UTC+8)
    Abstract: We examine the role of strategic interaction in explaining the valuation effect of new product announcements and employ Sundaram, John, and John's (1996) competitive strategy measure to operationalize the nature of a firm's competitive interaction. Using a sample of new product introductions between 1991 and 1995, we find that the market values introductions announced by firms in strategic substitutes competition more favorably than those announced by firms in strategic complements competition. These results hold after we control for other variables that could explain the announcement effect. We also find that industry rivals of those announcing firms that compete in strategic substitutes and experience a positive announcement effect generally suffer a small, but significant wealth loss. The evidence supports the notion that the nature of competitive interaction in an industry is important in assessing the effect of corporate product strategies on shareholder value.
    Relation: Financial Management, Vol.31, No.2, pp.67-84
    Data Type: article
    DOI 連結: http://dx.doi.org/10.2307/3666223
    DOI: 10.2307/3666223
    Appears in Collections:[財務管理學系] 期刊論文

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