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    題名: Prospect of mobile broadcasting TV in China: Socio-technical analysis of CMMB development
    作者: 林翠絹
    Lin, Trisha T.C.
    貢獻者: 傳播學院
    關鍵詞: mobile TV broadcasting;mobile TV technology;mobile TV policy;business model;socio-technical analysis
    日期: 2012-01
    上傳時間: 2018-06-12 15:36:29 (UTC+8)
    摘要: Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB's diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.
    關聯: Chinese Journal of Communication, Vol.5, No.1, pp.88-108
    資料類型: article
    DOI: http://dx.doi.org/10.1080/17544750.2011.640543
    顯示於類別:[廣播電視學系] 期刊論文

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