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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/117615


    Title: Prospect of mobile broadcasting TV in China: Socio-technical analysis of CMMB development
    Authors: 林翠絹
    Lin, Trisha T.C.
    Contributors: 傳播學院
    Keywords: mobile TV broadcasting;mobile TV technology;mobile TV policy;business model;socio-technical analysis
    Date: 2012-01
    Issue Date: 2018-06-12 15:36:29 (UTC+8)
    Abstract: Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB's diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.
    Relation: Chinese Journal of Communication, Vol.5, No.1, pp.88-108
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/17544750.2011.640543
    DOI: 10.1080/17544750.2011.640543
    Appears in Collections:[廣播電視學系] 期刊論文

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