English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140891 (78%)
Visitors : 46258055      Online Users : 746
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118172


    Title: 各類傳播對台灣農民採納新事物之影響
    Authors: 鄭卓英
    Keywords: 人際傳播;大眾傳播;採納新事物;理由分析法;意見領袖
    Date: 1974-11
    Issue Date: 2018-07-02 17:21:52 (UTC+8)
    Abstract: 本文旨在分析各類傳播對台灣農民採納新事物的影響,例如在採納新事物的過程中,究竟是人際傳播還是大眾傳播較具有影響力?意見領袖是否在傳統農村具有較顯著的力量?農民的個人因素是否會左右採納程度?在研究設計上,本文採用「理由分析法」,這種方法是以既存現象為研究標的,並找出其成因。研究結果顯示:(1)農民接觸傳播媒介程度的不同,會造成農民採納新事物的差異;(2)農民的個人因素也能影響其採納新事物的程度。本文認為,部分研究假設無法成立與受訪人年齡偏高以及農民採納農業新事物及接觸傳播的傳統特性有關。
    Relation: 新聞學研究, 14, 265-306
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    14-265-306.pdf2135KbAdobe PDF2159View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback