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Title:	貓旅館-喵暇村商業計劃書 Business plan for a total solution cat hotel-cat village
Authors:	陳瑞慧 Chen, Alina
Contributors:	吳文傑 Wu, Jack 陳瑞慧 Chen, Alina
Keywords:	貓旅館貓寄宿流浪貓全方位服務台灣 Cat hotel Cat boarding Stray cat Total solution Taiwan
Date:	2018
Issue Date:	2018-07-05 16:50:23 (UTC+8)
Abstract:	Abstract Business Plan For A Total Solution Cat Hotel-Cat Village By Alina Chen The stray cat issue in Taiwan is serious. Despite the effort of the government, there are still a lot of problems that need to be solved. 喵暇村Cat Village is a company that thrives to offer a total solution to cat lovers in Taiwan. From stray cats’ issues in Taiwan to home cats’ problems. Everything you need to know or purchase related to cats can be found in喵暇村Cat Village. 喵暇村Cat Village is a business that is expected to thrive due to the birth rate, marriage rate, aging-human growth rate, pet-owning growth rate and number of veterinarians in Taiwan. However, other cat hotels or similar business is competing as well. Thus, how to stand out in this growing but competing business is crucial.
Reference:	 Animals shelters in Taiwan: http://animal-adoption.coa.gov.tw/index.php/animal?s_area=11&s_kind=ALL&s_bodytype=ALL&s_age=ALL&s_color=ALL&s_sex=ALL  New Taipei City population statistics: https://www.ca.ntpc.gov.tw/home.jsp?id=221&parentpath=0,2,43,219  Taipei City population statistics: https://ca.gov.taipei/News.aspx?n=F98484FF6E3A5230&sms=D19E9582624D83CB  Births and marriages rate: https://www.ris.gov.tw/en/web/ris3-english/home  Statistics of animal shelters: https://eng.coa.gov.tw/ws.php?id=9166  Enhancement of animal protection plan for 2015 to 2018: https://www.coa.gov.tw/ws.php?id=19194  Animal protection law: https://eng.coa.gov.tw/ws.php?id=2444993  Pets statistics: https://www.statista.com/  Cost of babies, cats and dogs: https://www.safewise.com/  The American Pet Products Association: http://www.americanpetproducts.org/  American Veterinary Medical Association: https://www.avma.org/Pages/home.aspx  Number of Veterinary Hospitals in Taiwan: https://right-pet.cc/hospital.php  Cat n Life: http://www.catnlife.com/  MiauWoo喵喵屋貓咪旅館: https://zh-tw.facebook.com/miauwoo/  Reports of pet hotels: (1) https://www.telegraph.co.uk/travel/hotels/articles/inside-the-worlds-first-five-star-luxury-hotel-for-cats/ (2) http://www.millennialmarketing.com/ (3) https://www.essexlive.news/news/see-inside-most-luxurious-cat-1257093  Target Customers: (1) https://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=2637 (2) http://www.hotpets.com.tw/2015%E5%8F%B0%E7%81%A3%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A%E8%AB%96%E5%A3%87/  National Taxation Bureau of Taipei, Ministry of Finance: https://www.ntbt.gov.tw/etwmain?site=en  Tourism Bureau, M.O.T.C. Republic of China (Taiwan): http://admin.taiwan.net.tw/index_en.aspx
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933012
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105933012
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.017.2018.F08
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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