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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118418


    Title: 傳播內容之「價值分析」－以中文版讀者文摘為例的研究
    Authors: 郭勝煌
    Keywords: 內容分析法;利己的價值;社會標準的價值;經濟的價值;價值分析
    Date: 1978-03
    Issue Date: 2018-07-06 11:21:07 (UTC+8)
    Abstract: 本文旨在透過「內容分析法」來分析中文版《讀者文摘》的「價值」，進而探討這些「價值」導致該刊物成功的因素。研究結果顯示：(1)《讀者文摘》的內容具有許多種「價值來吸引不同階層的讀者，才能夠長期維持眾多的讀者；(2)在《讀者文摘》內容中發現，「利己的價值」、「經濟的價值」和「社會標準的價值」共佔了百分之五十五，這與楊國樞的研究結果相似；(3)《讀者文摘》所含的「價值」，並沒有因為年代不同而有顯著的差異。這是指該刊重視「理想生活」方式的維護和塑造，但其價值未能與時俱變。
    Relation: 新聞學研究, 20, 105-149
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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