政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118419
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140887 (78%)
Visitors : 46271305      Online Users : 1474
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118419


    Title: 人際傳播對家庭計劃消息在台灣山地傳散之影響
    Authors: 鄒光華
    Keywords: 人際傳播;山地傳散;家庭計劃;消息來源;新事物傳散
    Date: 1978-03
    Issue Date: 2018-07-06 11:21:22 (UTC+8)
    Abstract: 本文是從「新事物傳散」角度來分析「人際傳播」對於原住民知悉、興趣、評量、採納家庭計劃的影響，以及他們如何透過不同的人際網絡來傳遞不同重要層次的相關消息。本研究有以下發現：(1)「個人背景及地位」：隨著消息對於個人抉擇之重要性增加，異質性結構也越明顯；(2)「社會接近性」：社區中比較活躍的人物對家庭計劃傳散扮演了重要角色；(3)「消息評價聲望」：當消息來源重要性增大，其異質結構也比其他屬性之異質性更明顯；(4)「消息來源的接觸度」：對家庭計劃消息來源接觸機會較多的人對家庭計劃的瞭解較深刻，也越會替別人尋找諮詢的對象；(5)「家庭計劃態度」：對任何消息關係而言，家庭計劃態度都呈現異質性，結構強度也隨消息的重要性而增大。
    Relation: 新聞學研究, 20, 151-184
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    20-151-184.pdf2145KbAdobe PDF2109View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback