|題名: ||法國消費者對於24小時便利商店的態度- 以台灣消費者態度作為比較|
The attitude of consumers in france towards 24-hour convenience stores – using taiwanese case as a point of analysis
Ho, Foo Nin
24-hour convenience store
|上傳時間: ||2018-07-13 15:17:21 (UTC+8)|
|摘要: ||This thesis study is focused on investigating the attitude and current behavior of consumers in France towards certain factors of convenience related to purchasing daily necessities against their perception towards advantages of convenience stores, to ultimately determine if there is a need for 24-hour convenience stores in France. We then utilized the perception of consumers in France to establish which factors are significant components in the demand for convenience stores in France. Within the study, we also collect data from Taiwan to compare and determine the similarities and differences in their attitude, behavior and perception towards convenience stores. The purpose of comparison is to create a unique perspective to the study that has not already been presented by previous research. We use Taiwan as a point of comparison for two reasons. First, Taiwan is known to have amongst the greatest number of convenience stores in Asia. Second, the researcher of this study is from Taiwan and can provide better input about the topic at the hand. A secondary purpose of this study is to provide future researchers a reference for potential business opportunities related to convenience stores in France.|
The basic design of the study revolves around five categories that are relevant to convenience stores. These categories make up our independent variables as well as the basis for hypotheses. To enumerate, these variables are location, time, product price, product quality and type of store. Organizing the approach to pursuing research about this study, the researcher uses a relational type of framework using the five aforementioned independent variables and a dependent variable which is demand for 24-hour convenience stores in France. The study involves descriptive research and as such adopts a quantitative method. Given this, data used for analysis and reference in this study was collected from survey results of consumers in France and consumers in Taiwan. The first-hand data results were then analyzed using SPSS; specifically, with, descriptive frequency statistics, compare means statistics, one-way ANOVA and Pearson Correlation Coefficient.
To conclude, the major findings in the study present strong statistical evidence that consumers in France demand 24-hour convenience stores for several reasons which will be described in depth within the study. The comparison between consumers in France and Taiwan provided clear similarities in perception and some differences in existing attitude and behavior, details of which are further provided at the Data Analysis section of the research.
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