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    政大機構典藏 > 商學院 > 財務管理學系 > 期刊論文 >  Item 140.119/118860
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/118860


    Title: New product strategies and firm performance: CEO optimism
    Authors: 陳聖賢
    Chen, Sheng-Syan
    Lin, Chih-Yen
    Tsai, Yun-Ching
    Contributors: 財管系
    Keywords: New product strategy;CEO optimism;Stock performance;Operating performance
    Date: 2018-05
    Issue Date: 2018-07-24 16:17:16 (UTC+8)
    Abstract: We examine the role of CEO optimism in explaining firm performance associated with new product introductions. New product introducing firms with high levels of CEO optimism experience better announcement-period abnormal returns and long-term stock performance than introducers with moderate or low levels of CEO optimism. Changes in abnormal operating performance following new product announcements are also more favorable for firms with high-optimism CEOs than for firms with moderate-optimism or low-optimism CEOs. The results hold after controlling for other potential explanatory factors and accounting for endogeneity. The evidence highlights the importance of CEO optimism in assessing the valuation effect of corporate product strategies.
    Relation: International Review of Economics & Finance,Volume 55,Pages 37-53
    Data Type: article
    DOI 連結: https://doi.org/10.1016/j.iref.2018.01.021
    DOI: 10.1016/j.iref.2018.01.021
    Appears in Collections:[財務管理學系] 期刊論文

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