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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/118874

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题名:	The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination
作者:	Oliveira, João S. Yazdani, Nahid Cadogan, John W. Hodgkinson, Ian R. Tsougkou, Eleni 簡睿哲 “Bryan”Jean, Ruey-Jer
贡献者:	國貿系
关键词:	Export entry mode diversity;Exporting;Export performance;Contingency theory;Institutional theory
日期:	2018-07
上传时间:	2018-07-24 17:27:59 (UTC+8)
摘要:	This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance. Underpinned by contingency and institutional theories this research also examines the role of institutional barriers, investment uncertainty, and geographical scope as moderators of the export entry mode diversity-export performance link. Findings suggest that greater export entry mode diversity is beneficial for export performance. Furthermore, higher export entry mode diversity levels are particularly recommended for firms that operate in export environments with higher institutional barriers, and for firms that have greater levels of export geographical scope. Results concerning the moderating role of investment uncertainty on the export entry mode diversity-export performance link are modest, and vary in signal across different levels of export entry mode diversity.
關聯:	Journal of Business Research,Volume 88, Pages 505-512
数据类型:	article
DOI 連結:	https://doi.org/10.1016/j.jbusres.2017.12.001
DOI:	10.1016/j.jbusres.2017.12.001
显示于类别:	[國際經營與貿易學系 ] 期刊論文

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