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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 學位論文 > Item 140.119/119128

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119128

Title:	跳脫框架：探討組織企業如何運用框架來應對抗議者 How organizational targets and scapegoats use framing to liberate from activists: The case of the anti-BP arts protests
Authors:	孫伊蓮 Sun, Yi-Lien
Contributors:	蘇威傑 Su, Wei-Chieh 孫伊蓮 Sun, Yi-Lien
Keywords:	BP 非營利組織抗議者框架運動 BP Nonprofits Activists Framing
Date:	2018
Issue Date:	2018-08-01 16:14:57 (UTC+8)
Abstract:	墨西哥灣的企業漏油事故如何能波及到遠在倫敦的藝術空間？近幾年，環保人士因為不滿能源公司BP的2010年漏油事故，遂在英國的一些藝術博物館舉行不定期的抗議，目的是想迫使這些博物館終止與BP的贊助合作。這些抗議者不僅運用情緒化的語言，也大量運用了象徵性的道具與行動；而另一方面，跨國企業BP和博物館關心的是如何能重建公眾觀感。本文以框架的概念來探討反BP贊助藝術的抗議事件，分析BP、博物館與抗議者在論述或抗議活動中，是否有意地嵌入某些框架來引導大眾的認知。本文除了探討框架在非市場的重要性之外，也指出了近幾年一個特殊的抗議現象：抗議者漸漸地不再針對企業本身來抗議，反而去抗議被企業贊助的一方，使這些不相關的企業利害關係人成為企業的替罪羔羊。本文旨在提出一些策略性建議，以幫助未來的組織與企業應對抗議者的框架運動。 How can a corporate oil spill accident in the Gulf of Mexico ripple across to hit on London’s arts spaces? A host of environmental activists make that happen by holding some of Britain’s illustrious arts museums responsible for their sponsorship tie-ups with oil firm BP. Symbolical gestures and emotive language nearly shadow the moves of activists, but for the multinational energy firm and the arts, the heart of the matter is how they reframe to shape public perception. Setting the stage on the protests against BP arts sponsorship, this paper centers on the concept of framing, and examines whether actors strategically embed an underlying logic within their statements and nonverbal behavior. Beyond non-market based framing, this paper also brings up issue of a counterintuitive form of protest in which sponsored parties are increasingly made corporate scapegoats. Taken together, a few strategic suggestions are proposed to help future organizational parties anticipate the framing moves of campaigners.
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Description:	碩士國立政治大學國際經營與貿易學系 105351033
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105351033
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IB.027.2018.F06
Appears in Collections:	[國際經營與貿易學系 ] 學位論文

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