政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119147

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119147

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政大典藏 > College of Commerce > MBA Program > Theses > Item 140.119/119147

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119147

Title:	回憶錄大富翁創業計畫書 The Business Plan for Memoir Monopoly
Authors:	林于翔 LIN, YU-HSIANG
Contributors:	別蓮蒂林于翔 LIN, YU-HSIANG
Keywords:	高齡失智症長照商業模式互動軟體 Assistive technology Business plan Memoir monopoly Design
Date:	2018
Issue Date:	2018-08-01 16:52:02 (UTC+8)
Abstract:	回憶錄大富翁是由兩位臺科大畢業的設計師，針對失智症患者所需而設計出的復健輔具。兩位設計師透過實際走訪照護機構，並且與專業職能治療師進行訪談，將失智症進行懷舊治療過程時所遇到的問題逐一列出，進而開發出的一款彈性且結合多元素材的客製化訓練遊戲軟體。秉持著「真實設計」的理念，期許產品能真正應用在更多需求上，因此為了因應全球人口老化的趨勢以及照護人力缺乏的問題，回憶錄大富翁團隊將服務範疇擴大，透過產品多元性且客製化的特性，將一般社區高齡長者、亞健康高齡長者、專業照護機構、專業照護人員以及照護人員培訓單位都列為我們的潛在客群。其中實質上的作法則是將產品模組化並且針對模組進行個別定價，依據客群需求選擇相對應模組，進而協助客群規劃完善且合適的服務流程。本計畫書針對長照體系三大利害關係人，分別是高齡長者、第一線照護人員以及機構與家人，透過「非標準化深度訪談」的方式從中瞭解他們的需求與成本，進而規劃出不同的獲利與營運模式，讓所有利害關係人有不同方案可以選擇。而除了提供多元方案選擇之外，回憶錄大富翁團隊亦考量到市場對於價格的接受度，透過「成本加成法」進行模組定價，並透過商業模式規劃，與社區中心、長照機構、銀髮產品企業、職能治療工作室、程式開發公司等策略夥伴進行跨領域合作，降低相關成本，讓顧客可以用更低的價格享受更高品質的服務。 Memoir Monopoly is an assistive technology tool for the rehabilitation of the elderly living with dementia, it is developed by two designers graduated from National Taiwan University of Science and Technology. During their visits to the daycare center and interview with the occupational therapist, they noticed the problems with the current process of Reminiscence Therapy of the dementia. They decided to come up with the idea for customized assistive software that is both flexible and diverse. To hold the spirit of “Authentic Design”, the team expect the product to meet greater market demand. In order to respond to the trend of global aging population and the lack of caregiver resource, the team adjusted the product scope to include more users: senior citizens, sub-health senior citizens, care institutions, caregivers and training units by product itself was designed to be flexible. The plan is to modularize the current product and differentiated price for each module with minor customization by request to suit the different need of each customer group. This Business Plan was drafted based on the demand of three major stakeholders: elders, the caregivers and care institution/family members of the elders. Through Unstructured Interviews with each party, the team customized the product to suit each stakeholders’ demand providing diverse options for the stakeholders while keeping the product profitable. In Addition to price variation module, the team also consider price acceptability of the market; utilizing “cost-plus pricing” strategy and collaboration programs with partners such as community, long-term care institutions, senior-oriented enterprise, occupational therapist, programmers and others to achieve economy of scale, allowing end users to enjoy the quality service with competitive price.
Reference:	中文文獻內政部統計處 (民106年)，106年第10週內政統計通報，3月11日台灣失智症協會 (民106年) ，http://www.tada2002.org.tw，107年7月12 日回憶錄大富翁 (民104年)，https://readymag.com/MemoirMonopoly/home/，107年7月12日李文光 (民97年)，台灣失智症醫療利用及費用分析，長榮大學醫務管理學研究所碩士論文李育道與蔣志偉 (民107年)，高齡化！長期照護專員人力需求大，TVBS，2月26日周思宇 (民106年)，引導國人任照服員彌補缺口，中國時報，8月6日卓思陽 (民104年)，失智症長者復健訓練輔助產品之設計與研究-以回憶錄大富翁為例，國立臺灣科技大學設計研究所碩士論文衛生福利部 (民102年)，失智症防治照護政策綱領(103年-105年) 衛生福利部 (民107年)，失智症防治照護政策綱領暨行動方案2.0 英文文獻 Alzheimer’s Disease International (2015). World Alzheimer Report 2015, 1-4.
Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 104363114
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104363114
Data Type:	thesis
DOI:	10.6814/THE.NCCU.MBA.053.2018.F08
Appears in Collections:	[MBA Program] Theses

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