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    政大典藏 > College of Commerce > MBA Program > Theses >  Item 140.119/119147
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/119147

    Title: 回憶錄大富翁創業計畫書
    The Business Plan for Memoir Monopoly
    Authors: 林于翔
    Contributors: 別蓮蒂
    Keywords: 高齡
    Assistive technology
    Business plan
    Memoir monopoly
    Date: 2018
    Issue Date: 2018-08-01 16:52:02 (UTC+8)
    Abstract: 回憶錄大富翁是由兩位臺科大畢業的設計師,針對失智症患者所需而設計出的復健輔具。兩位設計師透過實際走訪照護機構,並且與專業職能治療師進行訪談,將失智症進行懷舊治療過程時所遇到的問題逐一列出,進而開發出的一款彈性且結合多元素材的客製化訓練遊戲軟體。


    Memoir Monopoly is an assistive technology tool for the rehabilitation of the elderly living with dementia, it is developed by two designers graduated from National Taiwan University of Science and Technology. During their visits to the daycare center and interview with the occupational therapist, they noticed the problems with the current process of Reminiscence Therapy of the dementia. They decided to come up with the idea for customized assistive software that is both flexible and diverse.

    To hold the spirit of “Authentic Design”, the team expect the product to meet greater market demand. In order to respond to the trend of global aging population and the lack of caregiver resource, the team adjusted the product scope to include more users: senior citizens, sub-health senior citizens, care institutions, caregivers and training units by product itself was designed to be flexible. The plan is to modularize the current product and differentiated price for each module with minor customization by request to suit the different need of each customer group.

    This Business Plan was drafted based on the demand of three major stakeholders: elders, the caregivers and care institution/family members of the elders. Through Unstructured Interviews with each party, the team customized the product to suit each stakeholders’ demand providing diverse options for the stakeholders while keeping the product profitable. In Addition to price variation module, the team also consider price acceptability of the market; utilizing “cost-plus pricing” strategy and collaboration programs with partners such as community, long-term care institutions, senior-oriented enterprise, occupational therapist, programmers and others to achieve economy of scale, allowing end users to enjoy the quality service with competitive price.
    Reference: 中文文獻
    內政部統計處 (民106年),106年第10週內政統計通報,3月11日
    台灣失智症協會 (民106年) ,http://www.tada2002.org.tw,107年7月12

    回憶錄大富翁 (民104年),https://readymag.com/MemoirMonopoly/home/,107年7月12日
    李文光 (民97年),台灣失智症醫療利用及費用分析,長榮大學醫務管理學研究所碩士論文
    李育道與蔣志偉 (民107年),高齡化!長期照護專員人力需求大,TVBS,2月26日
    周思宇 (民106年),引導國人任照服員彌補缺口,中國時報,8月6日
    卓思陽 (民104年),失智症長者復健訓練輔助產品之設計與研究-以回憶錄大富翁為例,國立臺灣科技大學設計研究所碩士論文
    衛生福利部 (民102年),失智症防治照護政策綱領(103年-105年)
    衛生福利部 (民107年),失智症防治照護政策綱領暨行動方案2.0

    Alzheimer’s Disease International (2015). World Alzheimer Report 2015, 1-4.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104363114
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.MBA.053.2018.F08
    Appears in Collections:[MBA Program] Theses

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