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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/119508

    Title: Changes in Demographic Characteristics and Political Attitudes of Newspaper Readers in Taiwan: 1992~2004
    Authors: 蕭怡靖
    Hsiao, Yi-Ching
    Contributors: 選研中心
    Keywords:  newspaper ; mass media ; political bias ; demographic characteristics ; political attitude
    報紙 ; 新聞媒體 ; 政治偏差 ; 人口結構 ; 政治態度 
    Date: 2006-12
    Issue Date: 2018-08-23 15:40:38 (UTC+8)
    Abstract: This paper explores changes in the demographic characteristics and political attitudes of newspaper readers in Taiwan from 1992 to 2004. The data used in this research are taken from face-to-face interviews conducted after the Legislative Yuan elections. This study finds that fewer and fewer people read newspapers every year, and that four different groups of newspaper readers with different demographic characteristics exist. For every kind of newspaper, readers are becoming older, and the level of their education is increasing. Also, readers perceive political biases in newspaper content. The Liberty Times tends to favor ”pan-green” parties, the United Daily News and the China Times tend to favor ”pan-blue” parties, and the Apple Daily does not favor any particular party. People who most often read the Liberty Times support ”pan-green” parties and Taiwan independence and identify themselves as being ethnically Taiwanese. This phenomenon is becoming increasingly obvious from year to year. People who most often read the United Daily News or the China Times support ”pan-blue” parties and unification with China and believe themselves to be ethnically Chinese. By observing changes over the past twelve years, the author also finds that the extent to which ”pan-blue” readers outnumber ”pan-green” readers for the United Daily News and China Times is decreasing, but the number of ”pan-green” readers of the Liberty Times readers is surpassing the number of ”pan-blue” readers.
    Relation: 台灣民主季刊, Vol.3, No.4, pp.37-70
    Data Type: article
    DOI 連結: https://doi.org/ 10.6448/TDQ.200612.0037
    DOI:  10.6448/TDQ.200612.0037
    Appears in Collections:[選舉研究中心] 期刊論文

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