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    Title: 社群媒體資訊性使用及政治參與—異質性討論與意見領導力之影響
    The Influence of Informational SNS Use on Political Participation among Taiwanese Voters: The Role of Cross-cutting Discussion and Opinion Leadership
    Authors: 王文伶
    Wang, Wen-Ling
    Contributors: 施琮仁
    Shih, Tsung-Jen
    王文伶
    Wang, Wen-Ling
    Keywords: 臉書資訊接收
    異質性討論
    意見領導力
    政治參與
    社會運動參與
    Communication mediation model
    Cross- cutting discussion
    Perceived opinion leadership
    Political participation
    Social movement participation
    Facebook information receiving
    Date: 2018
    Issue Date: 2018-09-03 15:55:21 (UTC+8)
    Abstract: The emergence of social networking sites (SNSs) has widened forms and chances of political participation. SNSs enable people to connect with diverse users and disseminate user-generated content. Therefore, through interpersonal communication, individuals are more likely to encounter cross- cutting perspectives and cultivate opinion leadership. Research about the association between informational use of SNSs and participatory behaviors tend to yield a positive relationship. Scholars further recognize interpersonal discussion as an integral factor affecting the relationship, which is consistent with the communication mediation model (CMM). Adopting the CMM as the research framework, this study examines two characteristics related to people’s discussion on social networks which are believed to affect the potential influence of informational SNS use—cross- cutting discussion and perceived opinion leadership. Using the 2015 Taiwan National Communication Survey (TCS) dataset, this study find that Facebook information receiving is a significant positive predictor of expressive political participation and social movement participation. In addition to the main effect, significant interaction effects between Facebook information receiving and perceived opinion leadership are also identified. Moreover, the impact of Facebook use on political/ social movement participation is stronger for individuals who perceived a higher level of opinion leadership. The findings suggest that characteristics of one’s online social networks can affect the role SNSs plays in shaping people’s political engagement.
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    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    105461001
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1054610011
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMICS.013.2018.F05
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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