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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/120012
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120012

    Title: Hospital Strategy and Industrial Competitive Theory Model Analysis
    Authors: 彭朱如;羅芳怡;許芳瑜;陳尚興
    Contributors: 企管系
    Keywords: Hospital Strategy;Industrial Competitive Analysis;Health Care Management
    Date: 2002
    Issue Date: 2018-09-05 17:24:04 (UTC+8)
    Abstract: Recently, the health care industry in Taiwan is facing the dramatic change of external environment. Owing to the specific attributes of industry characteristics, the strategic mission of hospital is not only to improve the quality of health care service but also to cope with the regulations and constraints made by government. Meanwhile, handling the competitive and cooperative relationships with competitors and suppliers is as important as satisfying customers needs for hospital managers.
    There is no popular normative model for decision makers analyze industrial competition and to formulate strategy in the field of hospital strategic management. Combined with (1) ”The Five Competitive Forces analysis” proposed by Michel E, Porter (2) ”Strategic matrix analysis” proposed by Dah-Hsian Seetoo, (3) ”Strategic Management of Health Care Organizations” proposed by Ginter, Swayne and Duncan (1998), and (4) ”The Nature of the Strategy” proposed by Se-Hwa Wu. This paper tries to combine these theoretical perspectives and highlights a normative model and it's details for industrial competitive analysis and strategy formulation.
    One side of academic aspect, we expect this model could generalize to apply to other industry as well as to health care industry. On the other side of practical aspect, we expect to offer CEO of hospital a more complete and fruitful framework for strategic and competitive analysis.
    本文以國內外學者所提出不同觀點的策略學說,應用於醫療產業分析,以往競爭策略架構的分析模式多引用Porter的五力分析,本文另從司徒達賢提出的策略矩陣分析法中之產業及策略分析構面來加以考量,加上Ginter,Swayne and Duncan(1998)之醫療管理分析模型及吳思華所提出的策略九說,使得在實務分析上更為完整,以期藉由此分析方式,提供醫療產業更豐富多元的思考模式。
    Relation: 醫務管理, Vol.3, No.1, pp.1-26
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6174/JHM2002.3(1).1
    DOI: 10.6174/JHM2002.3(1).1
    Appears in Collections:[企業管理學系] 期刊論文

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