English  |  正體中文  |  简体中文  |  Items with full text/Total items : 88295/117812 (75%)
Visitors : 23407316      Online Users : 196
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 理學院 > 資訊科學系 > 會議論文 >  Item 140.119/120029
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120029


    Title: From structural assurances to trusting beliefs: Validating persuasion principles in the context of online shopping
    Authors: Li, E.Y.;Yen, H.J.R.;Liu, C.-C.;Chang, L.F.K.
    李有仁
    Li, Eldon Y.
    Liu, Chiachang
    Chang, Laurence Feng Kang
    Contributors: 資管系
    Keywords: Commerce;Electronic commerce;Web Design;Websites;World Wide Web;Attitude inconsistency;Principles of persuasion;Shopping attitude;Structural assurance;Trusting beliefs;Social networking (online)
    Date: 2013
    Issue Date: 2018-09-06 17:40:50 (UTC+8)
    Abstract: The topic of shopping attitude has received long lasing attention in the context of e-commerce. Previous studies have elucidated the different facets of online shopping attitude and have overemphasized a prevalent assertion on the relationship between web design artifacts and consumers' psychological responses. However, the imitability of web design in practice makes no differentiation among a glut of shopping websites and probably leads to revenue declination due to the fact that the instability of attitude frequently leads to attitudinal ambivalence. Hence, understanding how to strengthen consumers' attitudes toward online shopping should be fruitful for remedying attitude inconsistency in e-commerce. The current study extended related research by examining the simultaneous effects of trusting beliefs on consumers' attitudes toward online shopping. We adopted the concept of structural assurance and the principles of persuasion as the theoretical underpinnings. The proposed model is expected to contribute to relevant literature by offering theoretical contributions and managerial implications that can help both researchers and online retailers to understand more clearly how consumers develop their attitudes toward shopping online.
    Relation: Proceedings - Pacific Asia Conference on Information Systems, PACIS 2013
    17th Pacific Asia Conference on Information Systems, PACIS 2013; Jeju Island; South Korea; 18 June 2013 到 22 June 2013; 代碼 111845
    Data Type: conference
    Appears in Collections:[資訊科學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML116View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback