Use of Facebook by Hospitals in Taiwan: A Nationwide Survey

doi:10.3390/ijerph15061188

政大機構典藏 > 社會科學學院 > 財政學系 > 期刊論文 > Item 140.119/120084

Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120084

Title:	Use of Facebook by Hospitals in Taiwan: A Nationwide Survey
Authors:	Yang, Po-Chin;Lee, Wui-Chiang;Liu, Hao-Yen;Shih, Mei-Ju;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jang 周麗芳 Chou, Li-Fang
Contributors:	財政學系
Keywords:	hospitals;social media;Facebook;Taiwan
Date:	2018
Issue Date:	2018-09-13 17:48:59 (UTC+8)
Abstract:	Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods: All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results: In Taiwan, only 51.1% (n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% (n = 153) had updated their pages in the past 30 days, although 89.2% (n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions: In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation.
Relation:	International Journal of Environmental Research and Public Health, 15(6), 1188 PubMedID = 29882819
Data Type:	article
DOI 連結:	https://doi.org/10.3390/ijerph15061188
DOI:	10.3390/ijerph15061188
Appears in Collections:	[財政學系] 期刊論文

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