A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan

doi:10.3390/ijerph15061134

政大機構典藏 > 社會科學學院 > 財政學系 > 期刊論文 > Item 140.119/120085

Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120085

Title:	A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
Authors:	Chu, Feng-Yuan;Dai, Ying-Xiu;Liu, Jui-Yao;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jang 周麗芳 Chou, Li-Fang
Contributors:	財政學系
Keywords:	names;eponym;private practice;personal branding;Taiwan
Date:	2018-06
Issue Date:	2018-09-13 17:52:26 (UTC+8)
Abstract:	In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study analyzed 10,847 private physician Western medicine clinics in Taiwan. Of those clinics, 31.0% (n = 3363) were named with a physician’s full name, 8.9% (n = 960) with a surname, and 8.1% (n = 884) with a given name. The proportion of clinics registered with a physician’s name was lower in rural areas (37.3%) than in urban (48.5%) and suburban areas (49.2%), respectively. Among clinics with only one kind of specialist, a physician’s name was used most frequently in clinics of obstetrics and gynecology (64.9%), otorhinolaryngology (64.1%), and dermatology (63.4%). In Taiwan, fewer than half of clinics used a physician’s name as a brand. The sociocultural or strategic factors and real benefits of doing so could be further studied in the future for a better understanding of healthcare services management.
Relation:	International Journal of Environmental Research and Public Health, 15(6), 1134 PMID: 29857574
Data Type:	article
DOI 連結:	https://doi.org/10.3390/ijerph15061134
DOI:	10.3390/ijerph15061134
Appears in Collections:	[財政學系] 期刊論文

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