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    题名: A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
    作者: Chu, Feng-Yuan;Dai, Ying-Xiu;Liu, Jui-Yao;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jang
    周麗芳
    Chou, Li-Fang
    贡献者: 財政學系
    关键词: names;eponym;private practice;personal branding;Taiwan
    日期: 2018-06
    上传时间: 2018-09-13 17:52:26 (UTC+8)
    摘要: In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study analyzed 10,847 private physician Western medicine clinics in Taiwan. Of those clinics, 31.0% (n = 3363) were named with a physician’s full name, 8.9% (n = 960) with a surname, and 8.1% (n = 884) with a given name. The proportion of clinics registered with a physician’s name was lower in rural areas (37.3%) than in urban (48.5%) and suburban areas (49.2%), respectively. Among clinics with only one kind of specialist, a physician’s name was used most frequently in clinics of obstetrics and gynecology (64.9%), otorhinolaryngology (64.1%), and dermatology (63.4%). In Taiwan, fewer than half of clinics used a physician’s name as a brand. The sociocultural or strategic factors and real benefits of doing so could be further studied in the future for a better understanding of healthcare services management.
    關聯: International Journal of Environmental Research and Public Health, 15(6), 1134
    PMID: 29857574
    数据类型: article
    DOI 連結: https://doi.org/10.3390/ijerph15061134
    DOI: 10.3390/ijerph15061134
    显示于类别:[財政學系] 期刊論文

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