| Reference: | 參考書目
壹、中文部份：
1.于宗先著 經濟預測，中央研究院經濟研究所，民國61.年4.月。
2.李庸三著 經濟計量方法，中央研究院經濟研究所，民62.年9月。
3.李培基著 台北市超級市場及其市場區隔之研究，政大企業管理研究所碩士論文，民64.年6.月。
4.林清山著 多變項分析統計法，東華書局，民69.年4.月。
5.杜明翰著 女性洗髮精市場區陽分析―AID之應用，淡江管理科學研究所，民68.年6.月。
6.高熊飛譯 行銷管理―分析規劃與控制，華泰書局，民69.年11.月。
7.郭明哲著 預測方法——理論與實例，中興管理顧問公司，民65.年5.月。
8.黃俊英著 行銷研究——管理與技術（增訂版），華泰書局。
9.黃俊英、陳定國合編 企業研究應用技術大全，大世紀出版事業公司，民68.年。
10.陳定國著 現代行銷學上下册，華泰書局，民69.年10.月。
11.曾喬彬著 台灣廣告量預測之研究，政治大學企管研究所碩士論文，民65.年6.月。
12.謝安田著 企業研究方法，民68.年3.月。
13.謝安田著 企業經營策略，民69.年5.月。
貳：英文部份
1. Bass, F. M., Tigert, D.T., and Lansdale,R.T., Market Segmentation: Group Versus Individual Behavior, Journal of Marketing, 1968, PP.264-70.
2. Damodar, Gujauati, Use of Dummy Variables in Testing for Equality Between Sets of Coefficients in Two Linear Regression: A Note, The Americian Statistician, Feb. 1970, PP.50-52.
3. Damodar, Gujarati, “ Use of Dummy Variables in Testing for Equality Between Sets of Coefficients in Linear Regression” : A Generalization, The Americian Statistician, Dec. 1970, PP.18-19.
4. Ezekiel, M., and Fox, K. A., Methods of Correlation and Regression Analysis, 3 rd., New York : Wiley 1959.
5. Frank, R. E., Massy, W. F., and Begd, H.W., “Correlates of Grocery Product Consumption Rates,” Journal of Marketing Research, 1967, P.189.
6. Frank, R. E., Massy, W. F., and Wind, Y., Market Segmentation, Englewood Cliffs, N.Y. Prentice-Hall, 1972.
7. Intriligater, M.D., Econometrics Models, Techniques, & Applications, Pricntice-Hall Inc. Englewood Cliffs, N.Y., 1978.
8. Johnston, J., Econometric Methods, PP. 221-8.
9. Mccarthy, E, J., Basic Marketing, 6th ed., Homewood Ill: Irwin, 1989.
10. M. Datta, Econometrics Methods, South-Western Publishing Co. 1975.
11. Mendenhall, & Reinmuth, Statistic for Management and Economics, Second ed., 1974,
12. Mahatoo, W. H., Dhalla, N. K., Expanding the Scope of Segmentation Research, Journal of Marketing, Vol. 40, Apr. 1976, PP. 34-41.
13. Pindgck & Ruhinfeld, Econometrics Models and Economic Forecast, McGraw-Hill Inc. 1976.
14. Stanton, W. J., Foundamentals of Marketing, 5th. ed., New York: McGraw-Hill, 1978.
15. Twedt, D. W., “How Important to Marketing Stragtegy Is the Heavy User ?” Journal of Marketing, 1964, PP. 71-72.
16. Wheatley, J. J., Chiu, J. S. Y., and Stevens, A. C., “Demographics to Predict Consumption,” Journal of Advertising Research, Vol. 20, Dec. 1980, PP. 31-38.
17. Yankelovich, D., “New Criteria for Market Segmentation,” Harward Business Review, Mar. -Apr., 1964, PP. 83-90. |
