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| Title: | 創業機會辨識–基於Effectuation理論的研究
Entrepreneurial opportunity recognition - A study base on Effectuation theory |
| Authors: | 謝秉修
Hsieh, Ping-Hsiu |
| Contributors: | 邱奕嘉
謝秉修
Hsieh, Ping-Hsiu |
| Keywords: | 創業機會
機會辨識
創業歷程
Effectuation |
| Date: | 2018 |
| Issue Date: | 2018-10-01 12:21:03 (UTC+8) |
| Abstract: | 隨近年來經濟成長逐漸趨緩，全球各地紛紛視創新與創業活動為刺激經濟成長的妙方。雖然，新創事業能帶來許多正面的影響，但根據統計，在創業初期的前三年，約有50%的創業會失敗，剩下的50%則在接下來的2~3年內有30%~40% 倒閉。換句話說，創業成功率可能連5%都不到。
創業來自一個機會，好的機會帶來好的創業績效，而不好的機會則有可能導致創業的失敗。過去多項研究表示，在創業的過程或起始點，機會的辨識是最關鍵點之一。如何辨識到合適的創業機會，則為創業研究重要的一環。
本研究以「個案研究法」，選擇「映雲科技」、「食我餐飲顧問」以及「時間軸科技」三間新創公司作為研究對象。以Effectuation理論，檢視創業團隊在不同階段的創業歷程中各個構面的變化，並歸納影響創業機會辨識的重要因素。
研究結果發現，創業機會並非客觀存在某單一時空環境下，而是創業家在一連串嘗試、摸索並累積自身資源的過程中，與外界一次次的互動下逐漸被辨識出來。同時，創業團隊的多元性，及產業的變化都是影響創業機會辨識的重要因素。
Because of the slow on economic growth, people see entrepreneurs as the solution to make economic growth again all over the world. Besides to the benefit which entrepreneur can make, according to statistic reports, only 50% of entrepreneurs can survive in the first three years, and the remains will dismiss in the following two to three years.
Entrepreneur starts with an opportunity. A good opportunity could bring outstanding performance while a bad opportunity could bring failure. There has a lot of research shown opportunity recognition is the most important key for entrepreneurs. Since then, how to recognize good opportunities has become one of the important areas in entrepreneurs research.
With the method of case study, this study selects 「Fandora」、「Eat Me」and 「friDay」as research targets. Base on the framework of effectuation theory, this study analyzes how entrepreneurs behave during the entrepreneurial process and also focus on the factories which have the most significant effect on opportunities recognition.
The study finds out that entrepreneurial opportunities are not objective exist. By trying and testing again and again, accumulating different resources and interacting with the real world during the process, entrepreneurial opportunities could be developed. Besides, the level of diversity of entrepreneurs and industrial evolutions have the most significant effect on opportunities recognition. |
| Reference: | 英文文獻
1. Ardichvili, A., Cardozo, R., and Ray, S., (2003). A theory of entrepreneurial opportunity identification and development, Journal of Business Venturing, 18(1), 105-123.
2. Eckhardt, J. T., & Shane, S. A. (2003). Opportunity and entrepreneurship. Journal of Management, 29(3), 333-349.
3. Kirzner, I.M., (1973). Competition and Entrepreneurship, University of Chicago Press, Chicago, IL.
4. Kirzner, I.M., (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach, Journal of Economic Literature, 35(1), 60-85.
5. Koller, R.H., (1988). On the source of entrepreneurial ideas, Babson College, Wellesley, MA: Frontiers of Entrepreneurship Research., 78–85.
6. Shane, S., (2000). Prior knowledge and the discovery of entrepreneurship opportunities, Organization Science, 11(4), 448-469.
7. Shane, S. & Venkataraman, S., (2000). The promise of entrepreneurship as a field of research, Academy of Management Review, 25(1), 217-226.
8. Shaver, K. G., L. R. Scott. 1991. Person, process, and choice: the psychology of new venture creation. Entrepreneurship Theory and Practice. Winter 23-42.
9. Sigrist, B., (1999). Entrepreneurial opportunity recognition, A presentation at the Annual UIC/AMA symposium at Marketing/Entrepreneurship Interface, Sofia-Antipolis, France.
10. Venkataraman, S., (1997). The distinctive domain of entrepreneurship research: an editor’s perspective, In: Katz, J., Brockhaus, R. (Eds.), Advances in Entrepreneurship, Firm Emergence, and Growth, 13, 119-138.
11. Von Hippel, E., (1994). ‘‘Sticky information’’ and the locus of problem solving: implications for innovation, Manage. Sci., 40 (4), 429–439.
中文文獻
1. 溫肇東 (2005)。「《科技創業聖經》從事科技創業的查核表」。工商時報。
2. 謝如梅 (2010)。創業認知觀點下的機會辨識過程：以創業警覺能力為中項變數。國立中山大學企業管理學系博士論文。
3. 楊貽叡 (2012)。新創公司機會辨識模式探討-以龍彩科技為例。國立政治大學科技管理研究所碩士學位論文。
4. 張玉利、田新、王瑞 (2010)。創業決策：Effectuation 理論及其發展。研究與發展管理，23(2)，頁 48-56
網路資料
1. 溫肇東 (2012)。創業的實踐。
http://jtwen0106.pixnet.net/blog/post/163733252
2. 創意X科技X藝術 Fandora陳俊穎、蘇晏良打造夢想平台
http://webap.rsh.ncku.edu.tw/mag/article_view.php?mcateid=123&serno=113
3. 成熟，但別長大
http://mrjamie.cc/tag/fandora/
4. 不甘如此平凡人生而迸發的創業能量—Fandora 要與創作者繽紛你我生活
https://meet.bnext.com.tw/articles/view/41589
5. 從推薦餐廳到社交聚餐 食我創辦人吳崟睿專訪https://www.aplustart.org.tw/story/story.aspx?id=IyFaz7D2%2FO4%3D
6. 打造餐廳優惠懶人包——專訪「EatMe 食我」創辦人
https://www.inside.com.tw/2015/10/05/eatme-app
7. StrongStory．始創故事—食我餐飲顧問公司創辦人 吳崟睿
https://www.youtube.com/watch?v=NglpxCVVcLw&t=431s
8. 回首創業10年：慘跌兩次再起，比的是這2個關鍵
http://www.cheers.com.tw/blog/blogTopic.action?id=661&nid=9337
9. O2O與LBS完美結合，Qbon優惠牆打造三贏生態系https://www.smartm.com.tw/Article/323436cea3
10. 遠傳旗下時間軸科技再推電商平台「friDay 加購」，以創新經營模式保證最低價
https://technews.tw/2016/10/13/hiiir-plusopening-friday/
11. 「從創業成長到創新生存」演講紀實
https://alumni.ee.ntu.edu.tw/?p=2267
12. 時間軸創辦人葉建漢的三次創業天堂路
https://tw.alphacamp.co/2015/11/12/demo-day-john-yeh-speech/
13. 葉建漢創業逾十年，攜手遠傳續創「好時光」
https://www.inside.com.tw/2013/07/08/hiiir-ceo-john-yeh-interview
14. 【卓爾不群】時間軸科技共同創辦人 李佳憲鄉民創業 打造行動平台
http://tkutimes.tku.edu.tw/dtl.aspx?no=34935
15. 8人新創公司如何成為300人企業 時間軸靠標準融合不同IT文化
https://www.ithome.com.tw/people/88442 |
| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
100359017 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1003590171 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.TIIPM.028.2018.F08 |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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