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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/120606
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/120606


    Title: The Relationship Between Customer-Oriented Service Behavior, Internal Market Orientation, and Service Climate
    Authors: Horng, Shun-Ching
    翁玲華
    Weng, Ling-Hua
    Contributors: 企管博四
    Keywords: market orientation;internal marketing;service climate;bootstrapping
    Date: 2018-01
    Issue Date: 2018-10-17 14:57:53 (UTC+8)
    Abstract: This study explores the relationship of external market orientation, internal market orientation, service climate and employees’ market-orientated behavior in the Food & Beverage industries in Taiwan, China and the United States. This is one of few studies that bring together the related market orientation constructs within international cross-culture perspectives. The result shows that employees’ market-oriented behaviors will be influenced positively by market-oriented culture, employee perceived service climate, as well as internal market orientation. While the market-oriented behavior will be formed more explicitly (the effect is larger) if market-oriented culture mediated by internal market orientation, which is in turn mediated by service climate. There were 615 valid samples collected, consisting of 200 from Taiwan, 210 from China, and 205 from US.
    Relation: AICMSE & AICBEM 2018 (Oxford) Conference Proceedings, FLE Learnings, pp.36 - 47
    15-BF23-5818
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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