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    Title: The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States
    Authors: Horng, Shun-Ching
    翁玲華
    Weng, Ling-Hua
    Contributors: 企管博四
    Date: 2018-06
    Issue Date: 2018-10-17 14:58:09 (UTC+8)
    Abstract: This study explores the relationship of market-oriented culture, internal marketing orientation, service climate and employees’ market-orientated behavior in the Food & Beverage industries in Taiwan, China and the United States. We employee the Hofstede’s national culture dimensions in 3 countries to see if the cultural dimensions will influence the relationships. This is one of few studies that bring together the related market orientation constructs within international culture dimensions.
    Relation: Academy of Marketing Science, World Marketing Congress, Academy of Marketing Science
    The 21st AMS World Marketing Congress (WMC), Universidade Lusiada-Norte , Portugal, 2018/06/28 , 11:00-12:30 Session 6.1: Services Marketing in Various Industries
    Data Type: conference
    Appears in Collections:[Department of Business Administation ] Proceedings

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