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|Title: ||LimitStyle: Innovation in Crowdsourcing Design Platform|
Huang, Eugenia Y.
|Keywords: ||Crowdfunding ; Crowdsourcing ;Startup; E-Commerce|
群眾募資 ;群眾外包; 創業; 電子商務
|Issue Date: ||2018-11-22 16:49:17 (UTC+8)|
|Abstract: ||This case gives a description of how the design team of LimitStyle seized opportunities from difficulties and created the LimitStyle crowdsourcing design platform. Many designers have won international awards, but when they set up their own businesses, they are not familiar with the process and cannot master the time, costs of mass production, or follow-up channel sales. LimitStyle employed the crowdsourcing design platform to connect key activities; thereby, substantially increasing their chance of the successful commercialization of award-winning design products. Designers put forward their proposals through this platform, and after the proposals are submitted, votes on these proposals will be cast and the sales estimated. If the vote is secured, negotiation with factories will be conducted regarding production. Professional process plans will be provided, and the average process of the global design industry is shortened from 12 to 18 months to approximately 4 months. Product design and manufacturing processes are constantly being modified by crowd wisdom, which suggests that the platform has great market potential. This innovative model contributed to the rapid growth in the operating revenues of LimitStyle from NTD 9 million to NTD 45million in 2015. As a result, LimitStyle attracted venture capital investment to expand its capital, and developed growth strategies after obtaining more resources. At the beginning of 2016, LimitStyle was confronted with a strategic choice, and contemplated different products and different markets. This case describes the typical challenges faced by startups, and is divided into two parts, namely, Part A and Party B. Part A is the growth choice faced by the case company. After discussions, Part B can be released for discussions about growth decisions in real scenarios.|
|Relation: ||管理評論, Vol.37, No.2, pp.63-66|
|Data Type: ||article|
|DOI 連結: ||http://dx.doi.org/10.6656/MR.201804_37(2).CNI061|
|DOI: || 10.6656/MR.201804_37(2).CNI061|
|Appears in Collections:||[資訊管理學系] 期刊論文|
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