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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/121059
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/121059

    Title: How Social Impact Affects Smartphone Brand Loyalty
    Authors: 洪為璽
    Hung, Wei-Hsi
    Hung, Wei-Hsi;Tseng, Chih-Lang;Ho, Chin-Fu;Wu, Chung-Cheng
    Contributors: 資管系
    Keywords: Smartphone;brand loyalty;social impact;product utility
    Date: 2018
    Issue Date: 2018-11-23 17:55:23 (UTC+8)
    Abstract: Recently, we have seen strong smartphone brands are associated repeatedly with exceptional sales, such as buyers queuing at Apple Stores on the first day of product release while some others are not. However, what factors influence our decision on choosing a particular brand of smartphone? Finding answers of this question is meaningful to the academic field as well as the sales of smartphones. This study tends to understand how product functions and social aspects have relationships on the emergence of the aforementioned phenomenon through validating a proposed model based on the survey results. A total of 319 valid questionnaires from smartphone and nonsmartphone users in Taiwan were received by this study. Our study found social dimensions namely, convergence, innovation, and network externality were the antecedents for product utility, and these antecedents are indirectly influencing to brand loyalty. Some implications and suggestions for smartphone manufacturers/retailers, governments, and academics are also given.
    Relation: Journal of Computer Information Systems
    Data Type: article
    DOI 連結: https://doi.org/10.1080/08874417.2018.1529514
    DOI: 10.1080/08874417.2018.1529514
    Appears in Collections:[資訊管理學系] 期刊論文

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