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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122338


    Title: 新南向之後的越南旅客在臺灣滿意度調查
    Vietnamese Tourist Satisfaction In Taiwan After The New SouthBound Policy
    Authors: 阮清秀
    Nguyen, Thanh Tu
    Contributors: 林月雲
    Lin, Carol
    阮清秀
    Nguyen, Thanh Tu
    Keywords: 臺灣觀光
    越南旅客
    旅客滿意度
    新南向政策
    Taiwan tourism
    Vietnamese tourists
    Tourist satisfaction
    New Southbound Policy
    Date: 2019
    Issue Date: 2019-02-12 16:01:43 (UTC+8)
    Abstract: 新南向政策從2016年生效之後，越南旅客來臺灣的數量大幅度成長。本研究的目的在於了解越南旅客在台灣的滿意度以及其影響因素。旅客之滿意度由六個層面來衡量，包括基礎設施、文化特徵、語言障礙、物有所值、娛樂以及環境。接下來，通過對各種因素進行測試，找出對旅遊者的滿意度有影響的因素。測試包含五個因素：人口特徵、旅程之準備過程、旅行行為屬性、旅行前的期望和旅遊實際體驗。本研究採用定量方法。研究者通過問卷設計的方式進行調查，共收集到172份問卷，回卷者均為最近前往臺灣旅行並已回到越南的越南旅客。結果顯示越南旅客的滿意度相當高，尤其是在環境以及文化特徵層面，本研究也發現對旅客滿意度影響最大之因素是旅遊實際體驗。最後，本研究對政府及旅行社如何應用這個調查的結果提供建議，以及指引未來的研究者如何進相關主題的研究。
    With the effect of New South Bound Policy in 2016, there has been a high increase in the number of Vietnamese tourists coming to Taiwan. The aim of this research is to find out the Vietnamese tourist satisfaction in Taiwan and the factors that affect it. The tourist satsifacion was measured by six dimensions, which are infrastructure, cultural features, language barrier, value for money, reacreation, environment. Then, the research tests various factors to find out which factors have an effect over tourist satisfacton. Five factors were tested, including demographic characteristics, preparation procedure for the trip, travel behavior attributes, expectation before the trip and tourist actual experience. The research follows a quantitative approach. It develops a questionnaire and uses it to collect data from 172 Vietnamese tourists who travelled to Taiwan recently and came back to Vietnam. The result showed that there is a high level of satisfaction among Vietnamese tourists, especially in the dimension of environment and cultural features. It was found that the expectation and actual experience factors have the most important influence over the overall tourist satisfaction. Finally, the research provides recommendations and suggestions for government and travel companies on how to best utilize this research, and for future researchers with regards to how new research on the same subject should be conducted.
    Reference: Chinese
    1. Truong （2017）。「新南向政策對越南出境觀光客掛台旅遊意願影響之研究」，靜宜大學觀光事業學系碩士論文。
    2. 羅珮玲（2016）。開放陸客來臺對國人國內旅遊行為之影響。國立中央大學業經濟研究所在職專班碩士論文。
    3. 謝琦強、莊翰華、曾宇良（2011）。台灣的全球化旅遊市場行銷策略初探。嶺東學報，29，P133 - 158。
    4. 陳家瑜（2012）。國家觀光組織行銷策略對旅客態度影響之研究-- 以日韓市場為例。世新大學觀光學研究所（含碩專班）碩士論文。
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    Webpage
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    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    106363120
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106363120
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.MBA.005.2019.F08
    Appears in Collections:[企業管理研究所（MBA學位學程）] 學位論文

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